Many blockchain startup founders think that they are building things for THEMSELVES. The better you know that users, the better you will know how to approach them and how to attract them. If your customer profile is DIFFERENT from yours, then whether you like your marketing ideas or not is completely IRRELEVANT. Startups need to be very strategic in terms of where you spend that money, how do you spend the money and how do the money brings the right ROI and that your funds have been spent efficiently.