I-Internet has never felt louder, kodwa abantu ngaphakathi kwakhe has never been quieter. Thola noma iyiphi isicelo, futhi umthombo yakho kuyinto wall of ads, i-clip viral, izibani ze-AI, kanye ne-hyper-polished kodwa imibuzo, imibuzo yokusebenza kwezinsuku ezivamile ezivamile ezivela kumadodliwe. “Imininingwane” Ngithembisa lokhu ukucubungula emzimbeni yami. Timelines / ama-feeds ezingenakufutshane namadoda, ama-selfie amakhulu, ama-cat/dog/food amaphoto, kanye nama-minds e-half-baked zithunyelwe ngokushesha, ngisho nangokuthi wonke umntu wahlala ngokushesha. Have we already passed peak social media? Izici ezidlulile zihlanganisa ukuthi umhlaba ingaba awuthile Okokuqala, okungenani ngokuhambisana ne-time and enthusiasm. I-peak ye-social media Ukubuyekezwa kwe-analytics eyenziwe ngu-The I-GWI, eyakhiwe yi-digital insights firm, wathatha imibuzo yebhizinisi yebhizinisi ye-250,000 yabantu abadala ezingaphezu kwama-50 amazwe futhi ibonise ukuthi isikhathi esilinganiselwe e-social media lithunywe ngo-2022, futhi isixazululwa ngamanani angu-10%. I-Financial Times I-Financial Times Ngaphezu kwalokho, emva kokuphuma, , okuyinto ingxubevange izinga lokuphendula. abantu eazwe amazwe ezihlabathi zihlola cishe amahora angu-220 ngosuku ngosuku ku-social platforms Yini engaziwa kakhulu It is a driving that decline. Waze Ukuphuma okuphumelela kakhulu phakathi kwama-adolescents kanye namadoda eminyakeni yabo, izigulane ziye zikhuthaza i-social media kuqala. I-analysis efanayo iguquguquka ukuguqulwa okuhlobene izicelo zokusebenza: Ukusetshenziswa kwe-social media ukuxhumana, ukuxhumana, noma ukujabulela abantu amakhulu kusukela ngo-2014, lapho ukuxhumana ne-app kuphela ukuze "ukubuyele isikhathi" uye ukwandiswa. Yini In other words, social media is becoming less social and more like a background habit. Ukusuka ku-oversharing ku-”posting zero”. Unyaka edlule, uma ushiye, ama-feeds ziye zihlukile kodwa zihlukile. Iziqu ze-Food, i-Concerto Stories, i-Gym Mirrors, kanye ne-Rathes eside ezingenalutho. Ngingathanda izinsuku zayo zebhizinisi, lapho abaningi abadala namadoda basebenzise i-social media njenge-diary ye-default ye-existence yabo. It was loudly and unfiltered, kodwa kubonakala njengokuhamba ku-cafe eqinile lapho wonke umntu wabhala ngokushesha. Ngaphezu kwalokho, abasebenzisi abaningi abesifazane ngokushesha ku-Kyle Chayka. ukufinyelela, okungenani bado ku-platforms, okungenani ukujabulela, kodwa ngempumelelo ukulayisha yini mayelana nezimo zabo . “Ukulungiselela Zero” (Ukuhlukaniswa okuzenzakalelayo okuzenzakalelayo) Ukubhalisa 0 Izinsizakalo zihlanganisa. Kubaluleke ukuphazamiseka okungenani noma ukuchithwa kwe-online. I-shake enhle noma i-subtitle enhle ingathunyelwa ngempumelelo, ingathunyelwa ngempumelelo, futhi ingahlukaniswa ngempumelelo enhle ku-identity yakho ye-digital. Ngaphezu kwalokho, ama-recommendation-based feeds zihlanganisa ukuthi ngisho uma uthumele, akukho ibhizinisi ukuthi ama-friends yakho ngeke akuyona, okuvumela ukunikezela ukujabulela okuphakeme futhi okuphakeme. Lurkers ku-performative internet Kuyinto silungiselele kwenziwa emhlabeni People who spend hours watching but rarely, if ever, step on the stage. “Ghost Abasebenzi” Thola embhedeni, ukujabulela imibuzo, ukujabulela imibuzo, noma kuphela ukujabulela ngaphandle kokusebenzisana. Ngo-my own life, Ngithole ukuthi abantu ngathi ngosuku zonke ngosuku engapheliyo ngokubhalisa yini, kodwa bayazi ukuthi  what is happening online because they are always there,  . Okuningi Ukuhlolwa okuhlobene I-Climate ye-Emotional ibalulekile futhi. Kubaluleke ukubhalisa i-shore holiday yakho noma i-brunch lapho i-news cycle ivele izivakashi, ama-protests, ama-catastrophes kanye ne-anxiety yemvelo. Ngesikhathi kanye emva kokuphuma, abacwaningi waqala ukusetshenziswa igama Ukuhlobisa ukuchithwa kwezindaba ezingenalutho, ngokuvamile emzimbeni emzimbeni emzimbeni emzimbeni emzimbeni emzimbeni emzimbeni emzimbeni emzimbeni emzimbeni emzimbeni emzimbeni emzimbeni. Ukuhlobisa Ukuze abantu abaninzi ze-Generation Z kanye nama-Millennials abesifazane, ukulayisha into enhle emzimbeni le-crisis emzimbeni kunokwenzeka ukujabulela ama-tone-deaf noma ngisho emzimbeni emzimbeni, ngakho-ke zihlukile emzimbeni ngenkathi zihlukile. Umthamo Olandelayo Olandela Ukuvuthwa Kwamanzi Okunye okungenani philosophical isizathu abantu post ngaphansi “Iziqu ze-feed akuyona njenge-local for them.” Ngesikhathi eside, ama-platform amakhulu wamazwe kusuka ekubonisa ama-updates ebhizinisi ngokuvamile kuya ku-massive-engxenyeni ye-engxenyeni, ngokuvamile isixazululo se-influencers, ama-brands, ne-algorithmically supercharged content. Ukuhlolwa kwePolicy neTechnical Analysis ye-Recommender Systems zibonise ukuthi lezi algorithms zihlanganisa izikhathi zokuzivakashela, amakhlikhi kanye nokuphendula, ngoba zihlanganisa izindleko zokuzivakashela. optimized ukuze Ukubuyekezwa kwe-metric Ukubuyekezwa kwe-metric Okuzenzakalelayo ukuguqulwa okuhlobene okuhlobene. Ngokuba izithombe ezinhle ze-holidays yayo, uzothola umfundisi we-real-estate enikezela ukuthi uzothola imizuzu angu-30, isithombe se-skincare, kanye ne-AI-generated model enikezela ngaphandle kwe-graphic card. Ukuhlolwa kwe-AI-driven social media kubhalwe ukuthi ama-recommendation enginesha ku-interaction yakho yonke (ama-likes, izixazululo, ama-rewatches), ukuze ifake i-hyper-personalized stream ye-content eyenziwe ukuze ukugcina wena ukujabulela. I-efficient, i-profitable, ne-inhuman ngokuvamile. Ngiyaxolisa inqaku le-dynamics ku lapho isakhiwo esekelwe ukuhlinzeka ukuxhumanisa ukuxhumanisa ukufinyelela endaweni. "I-Instagram Blend iyatholakala ukuxhuma nathi, kodwa kusebenza ngokuphendula." I-Instagram Blend Yakha Amakhasimende, Kodwa Yenza I-Opposite I-“dead internet” sensation: ama-bots, ama-brands kanye ne-AI slop Uma ukutya lakho lihlala ngempumelelo, akuyona nje emangalisayo yakho. I-A Ukubuyekezwa ukuthi cishe imizuzu ye-web traffic jikelele ngo-2023 iyatholakala bots kunoma abantu, nge-approx. one-third of all traffic attributed to “bad bots” engathengiswa nokuphrinta, i-spam, kanye nezinhlangano ezihlukahlukene ze-automated; umthamo we-human, ngokuphathelene, wahlala engaphezu kwama-50%. Thales isifundo Thales isifundo Uma usihlanganisa ukuthi isilinganiso se-automation ne-AI-generated text, iifoto, neevidiyo, uzothola ukuthi abasebenzisi abaningi zihlanganisa njenge-inthanethi. I-vibe: ama-feeds eyenziwe nge-content mills, i-face synthetic, ne-engagement farms kunoma ama-voices emnyama. “I-Dead Internet” dead internet Umphumela umphumela we-paradox. I-Internet ayikwazanga ukukhiqiza ngaphezulu , kodwa akuyona okungaphansi kakhulu. Ngena ngemvume Kuleli khosi, ukhetho Ukubuyekezwa kubuyekeza kubuyekeza ngempumelelo, futhi ngempumelelo ngempumelelo yokubuyekeza. Ngaphandle Ngaphandle kwalokho, i-scrolling ayidlulanga Kuyinto lapho ukuhlangabezana. Umntu angakwazi ukulayisha kancane, kodwa Ukubuyekezwa futhi. Ukuhlobisa Ngithanda lokhu nge-family yami. Emva kweminyaka eminingi, umbhali yami akuyisebenzisa internet. Ngaphezu kwalokho, inikeza imizuzu embalwa embalwa embalwa embalwa embalwa embalwa. Yini Ukuze abantu ezifana naye, futhi akuyona lokho. I-doomscrolling yaba i-smoking entsha I-doomscrolling yaba i-smoking entsha I also see children in my wider circle refusing to eat unless a phone is playing YouTube Shorts in front of them. Ukuhlolwa kwenziwa okuhlobene okuhlobene isithombe. On-short-form video platforms njenge-Reels, TikTok no-YouTube Shorts zihlanganisa ukuthi ukusetshenziswa okuphakeme kubangelwa ukunciphisa, ukulawula i-impulse ebuthakathaka kanye nezimo ezincinane ama-memory kanye ne-working memory phakathi kwama-adolescents kanye nama-adults. Izifundo ezivamile Izifundo ezivamile A  Ukubuyekezwa kwe-reel-watching ngokushesha kubandakanya ukujabulela okusheshayo kanye nokuphumelela okuphansi kwe-academic, ikakhulukazi phakathi kwamadoda abalandeli amahora amaningi ngosuku. I-2024 isifundo esifundeni I-2024 isifundo esifundeni I-Neuroscience-focused work iyahambisana ne-short-video addiction kuma-ukudluliselwa emzimbeni ezinobuchwepheshe ebizwa nge-self-control, okuvumela ukuthi ukucindezeleka okuphakeme kungatholela umzimba ukhangela ukucindezeleka okuqhubekayo futhi kwenza ukucindezeleka okuphakeme kakhulu. Yonke okuzenzakalelayo okuzenzakalelayo okuzenzakalelayo Phakathi ne-epidemic ye-doomscrolling iqukethe isixazululo se-design enhle kakhulu. . I-AI izinhlelo zihlanganisa ukuthi siphinde, ukuthi siphinde, ngexesha elide, kanye ne-intensity eyenziwe nathi. I-AI Systems iyahambisana namadoda bethu Izinjini ze-recommendation zihlola wonke micro-gesture , futhi usebenzisa umshini yokufundisa ukuhlaziywa okucacileyo kwama-posts okungenani ukugcina nathi ku-screen. (Yini singakuthanda, ukuthi siphinde, lapho siphinde, ukuthi i-clip etholakalayo) Ngokuvamile, lokhu kuvula isikhwama self-enforcing. I-algorithm inikeza impendulo esithakazelisayo noma ukucindezeleka, isisindo se-reward yesistimu se-brain, futhi lokhu ukucindezeleka kwe-neurological kuyinto idatha esifushane yokulungisa ukuze yenza i-feed engaphezu kwe-irresistible. Ngezinye izinsuku futhi izinsuku, le isampula isizinda like ukusetshenziswa okuhambayo futhi kuqala kulinganiswa nokumelana nokumelana, isikhokelo izidakamizwa kanye nezidakamizwa digital abacwaningi akuyona ngokuvumelana ama-AI-optimized feeds for teenagers. Uma ngithole ngokuphathelene, inkqubo yenzelwe ukuze ushiye ukujabulela, akunakusiza ukujabulela. Yini lokhu kwenza umphumela we-AI enhle kakhulu. Ngezinye izivakashi, , ngokuvamile ekubeni futhi ngezinye izikhathi ekubeni ukusebenza we-human radiologists. I-deep-learning AI amamodeli ibonisa umdlavuza we-breast cancer I-deep-learning AI amamodeli ibonisa umdlavuza we-breast cancer Izinzuzo ezivamile ze-technology Ngemuva kwalokho, kubhalwe ukuguqulwa ukuguqulwa kwe-late-night feeds ezivela ku-induleni, ukuphazamiseka, noma ukujabulela, futhi ukuguqulwa ngokuvimbela kuwe ngaphezulu kwe-induleni. (ama-datasets amakhulu, ama-networks amakhulu e-neural, ama-cycles ezingenalutho ze-optimization) Uma sincoma i-AI yenza ukhuseleko kwezilwane ezivela ku-radiology suites, sincoma nangokuthi kuhlinzeka kanjani ngempumelelo ukwakha ukucindezeleka kwethu, ukwandisa izidingo zethu futhi, eminye izikhathi, ukwandisa izidakamizwa zethu ezivela ku-smartphones esiyingqayizivele etholakalayo ekhukhwini. Ungayifaka i-Internet ukujabulela abantu? Ngaba lokhu kuthatha kwethu? Uma abantu zithunyelwe kancane kodwa zithunyelwe ngaphezulu, kubonisa ukuthi ukuhambisa Ukulungiselela imibuzo . Ukuhlobisa Ukusebenza I-part of that is fatigue, part of it is fear, and part of it is the architecture of the platforms themselves. Ngingathanda ukuthi akufanele ukuguqulwa okuhlobene ku-individual, ngokuvumela abantu ukuba abe "ukudluliselwa," lapho isakhiwo se-default ye-system kuyinto ukuhlangabezana nokudluliselwa kwabo. Yini kungabangela ukuguqulwa kubaluleke izivakashi etholakalayo kwethu, izivakashi etholakalayo, futhi izivakashi etholakalayo. I-recommendation systems ingxenye, ingxenye, ingasetshenziselwa izinga lokuthuthukiswa kunomthombo kunomthelela, futhi izinhlelo zophando ziye ziye zibonise izincwadi zokwenza lokhu ngokuvamile. I-Public Health Guidance ingathola i-doomscrolling kanye ne-digital addiction njenge-modes esebenzayo ye-living or unhealthy food environments: hhayi njenge-choices enhle, kodwa njenge-patterns eyenziwe yi-industry kanye ne-infrastructure. Ngezingeni Personal, ukuguqulwa okuhlobene kungaba lokhu: 
 
 
 
 I-post ye-imeyili ye-small and imperfect to the few people you really care about Ukuhlobisa ama-feeds eyenza ukuba ukhangele njenge-product Yenza izindandatho ezinzima lapho uqhagamshelane futhi lapho akufanele. Akukho nto akuyona internet ngeveki, kodwa kungcono ukuthi . Lezi zindawo zihlabathi abantu kuqala, akuyona ama-brands, ama-bots, noma ama-engagement charts Lezi zindawo zihlabathi abantu kuqala, akuyona ama-brands, ama-bots, noma ama-engagement charts The real internet, the one built from stupid jokes, bad photos, and honest conversation, will only come back if we decide that being human online matters more than being optimized.

The is an opinion piece based on the author’s POV and does not necessarily reflect the views of HackerNoon.

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