Lapho nje ucabanga ukuthi ungathatha umoya ku-AI, i-ByteDance sashays uye endaweni ebonakalayo - kodwa hhayi nge-saga ye-TikTok engapheli. Embukisweni we-AI ocwebezelayo e-Shenzhen, Injini ye-ByteDance ye-Volcano Engine iveze izinhlobo ezimbili ezishaya kakhulu, i-PixelDance ne-Seaweed , ngesithembiso esikhulu sokunyakazisa ukwakheka kwezwe levidiyo . I-PixelDance igxile ekukhiqizeni amavidiyo ashukumisayo, ekhwalithi ephezulu ngemibhalo nemiyalelo ebonakalayo—yicabange njengengcweti enikeza isifiso kubakhi bamavidiyo. I-Seaweed ingena ijule ezindaweni zokugqwayiza kwe-3D nokunikezwa kobuciko, ihlinzekela labo abafuna ukwenza okubonakalayo kwabo kugqame njenge-confetti ephathini.
Kunobuchwepheshe obuthile obungathí sina obufakwe kulawa mamodeli, futhi yingoba izethameli eziqondiswe kuzo akuwona umakhelwane wakho we-Gen Z—bangabadali abaqotho nezindlu zokukhiqiza.
Lesi isibuyekezo esimnandi esivela ku-Bytedance. Qhubeka ufunde ukuze uthole ukuthi kungani.
I-ByteDance ibilokhu ithandana ne-AI isikhathi eside. Emuva lapho beqala ukuthuthukisa izincomo ze-algorithmic, iningi lethu lahlobanisa isifinyezo esithi “AI” ne-“Adobe Illustrator”. Ungacabanga ukuthi bacija i-AI ngemisebenzi ebhekene nabathengi, kodwa yilokho abafuna ukuthi ukukholwe.
Babheja ukuthi i-AI izozisusa endaweni esetshenziswayo (ejwayele ukumangalelwa, ukucutshungulwa kwedatha, kanye nenqwaba yamatheyipu abomvu) iye ethuluzini elibalulekile .
Ikusasa le-ByteDance alixhomekile kuma-hashtag adlulayo kanye nemali engenayo yezikhangiso kodwa ezandleni eziqinile, ezithembekile zokukhiqiza okubucayi— imodeli egxile ebhizinisini eklanyelwe ukukhula nokuqamba izinto ezintsha. Ngokushintsha kwamasu ekugxilweni kwezinhlelo zokusebenza ezichwepheshile, i-ByteDance ngeke nje isinde esivunguvungwini; izophumelela ngokuchaza kabusha indima yayo ku-tech ecosystem .
I-PixelDance ithembisa ukuba yileso sikhungo esingakwazi ukuthatha imisho yakho esakheke uhhafu kanye nokubhibhidla okuhambisana kancane bese silungisa lokho obukade ucabanga ngakho . Izici zayo eziyinhloko zihlanganisa:
I-Seaweed iyimpendulo ye-ByteDance kumaye wokuhlela akhungethe abadali. Idizayinelwe ukuhambisana ne-PixelDance , I-Seaweed isebenzisa i-AI ukuze iqondise inqubo yokuhlela ngezici ezihlaba umxhwele:
I-PixelDance ne-Seaweed akuwona nje amathuluzi; bayithikithi le-ByteDance lokuya endaweni yokudlala entsha, esezingeni eliphezulu lapho iziteki ziphezulu futhi umncintiswano ushubile. Nakuba abaningi benelisekile ukubhekelela abadali abavamile abafuna izifanekiso kanye nokuqukethwe “okwanele ngokwanele” kombukiso wesilayidi womshado womzala wakho, i-ByteDance ifuna abakwa-A.
I-ByteDance ikhombisa ngendelelo ukuthi ayinantshisekelo yokuba yiCanva yevidiyo ye-AI. Bahlose okuthile okufana kakhulu nengxube ye-Pixar-ILM eshayelwa yi-AI. Lokhu kusho ukuthi babeka phambili ikhwalithi yabasebenzisi babo ngaphezu kobuningi , abenzi bamafilimu ababhekile, abapopayi, ama-ejensi wokumaketha, namabhizinisi adinga amavidiyo aphucuzeke kakhulu, ayinkimbinkimbi agqama emakethe yokuqukethwe egcwele.
Kuhlakaniphile. Uhlakaniphe ngempela. Kodwa hhayi ngaphandle kwezingozi zayo.
Isu labo lentengo elinolaka, ku-$0.002 ithokheni ngayinye—uma kuqhathaniswa ne-OpenAI engu-$0.03 ithokheni ngayinye —iklanyelwe ukuphazamisa imakethe. Kuyikholi ye-siren yamabhizinisi amancane naphakathi nendawo (ama-SME) nabadali be-indie, manje abangafinyelela amathuluzi aphambili abake bawathatha njengengatholakali.
Kodwa izindleko eziphansi ithokheni ngayinye ukubheja okuyingozi. I-ByteDance ingakwazi ukudlala le geyimu manje, kodwa ukugcina lezi zintengo isikhathi eside kungaba inselele , ikakhulukazi uma izindleko zokutholwa kwedatha nezikali zengqalasizinda zilinganiselwe. Nakuba intengo yokuqala ingase ihehe amakhasimende, ukulondoloza lokhu ngaphandle kokudela ikhwalithi noma ukusungula izinto ezintsha kungase kube ukuhamba ngentambo.
I-ByteDance ingena enkundleni yempi kakade ebuswa imidondoshiya efana ne-Unity kanye ne-Unreal Engine abangamavulandlela emikhakheni yokuhlinzeka nge-3D, ukugqwayiza, ngisho nokwenza amafilimu esikhathi sangempela, nemiphakathi emikhulu, ethembekile nezinsiza ezibanzi. I-Unity ibilokhu yenza intuthuko ekukhiqizeni okubonakalayo nasekuxoxeni izindaba ngesikhathi sangempela, kuyilapho izibuyekezo zakamuva ze-Unreal Engine ziphendule amakhanda ngamakhono azo okunikeza angokoqobo. Bobabili manje sebehlanganisa izici ze-AI ukuze bathuthukise ukunikezwa kwabo, okubenza baqhudelane ngqo namakhono e-Seaweed okunikezela nge-3D kanye namavidiyo asebenzayo.
I-ecosystem emisiwe ye-Unity kanye ne-Unreal Engine iphinde ibanike umphetho obalulekile: isisekelo sabasebenzisi nokusekelwa komphakathi . Inselele ye-ByteDance izoba ukukholisa abadali ukuthi i-PixelDance ne-Seaweed zinikeza okuthile lezi zinkundla ezingakwazi—kungaba ukuhlanganiswa okungcono namathuluzi akhona, ukugeleza komsebenzi okusheshayo, noma ikhwalithi yokuphuma ephezulu. Kodwa ingabe ukuphakama kwezobuchwepheshe kunganele ukukholisa abasebenzisi ukuthi i-Unity ne-Unreal bekutshalwa iminyaka?
Izifiso eziphakeme ze-ByteDance ze-PixelDance kanye ne-Seaweed ziletha uxhaxha olukhazimulayo lwezingozi. Ukusetha ibha phezulu ngezithembiso zamathuluzi ebanga eliqeqeshiwe ukuze kuqhutshwe ama-titans embonini kuyisinyathelo esinesibindi, kodwa uma lezi zingxenyekazi zehluleka ukuletha , zizifaka engozini yokubhekana nolaka lwalabo chwepheshe abahlose ukubaheha. Ngeza ekuhlolweni kokulawula -ngoba ngubani ongakuthandi ukucwaningwa kwamabhuku kukahulumeni okuhle uma udlala ne-AI?—futhi unendlela yokubhekana nokungezwani, ikakhulukazi ngokukhathazeka kobumfihlo bedatha okuza kukhulu kanye ne-TikTok njengenzalo yabo. Futhi ngenkathi ukuqondisa kwabaphambili kuwumdlalo ohlakaniphile, u-Peter Thiel mhlawumbe angabuza: ingabe sikhona isikhala sokwakha ukuzimela lapha?
Njengoba i-PixelDance ne-Seaweed zilungiselela ukwethulwa okubanzi, i-ByteDance yenza isitatimende esinesibindi: abanelisekile ngokuba umdondoshiya wenkundla yezokuxhumana . Bahlose ukubamba iqhaza eliphezulu ekudalweni kokuqukethwe kwedijithali , futhi ukugxila kwabo kubadali bekhwalithi ephezulu ngaphezu kwevolumu enkulu kuwumnyakazo we-gutsy, ikakhulukazi emhlabeni lapho yonke inkundla igila izimanga ukuze ifinyeleleke ngangokunokwenzeka.
Bangakwazi yini ukubumba kabusha umhlaba wevidiyo ekhiqizwe yi-AI FUTHI bazijike basondelane Nesihlalo Sobukhosi Sensimbi sobuchwepheshe? Noma ingabe lokhu kuzoba esinye isilingo sokuvelela emibhalweni yomlando wobuchwepheshe?
Kungumfanekiso wenyanga, futhi njengoba noma yimuphi uchwepheshe wezobuchwepheshe azi, labo abahlali kahle njalo. Kodwa into eyodwa eqinisekile: benza ukwakheka kwevidiyo kube indawo eheha kakhulu.
Qaphela: Zombili izinkundla okwamanje zisesigabeni sokuhlola sokumema kuphela (ungazama ukufaka isicelo nge-Volcano Engine), ngokufinyelela okubanzi okulindeleke maduzane—nakuba usuku oluqondile lungaqondakali njengesignali yakho ye-Wi-Fi phakathi nekholi ye-Zoom).