Uma ungathanda ama-energy companies, ungathanda ama-startups emangalisayo. Uma amabhizinisi amaningi amabhizinisi e-United States baye asebenza , kungcono ukuthi lokhu kuyinto umkhakha lapho ukuguqulwa kubaluleke ngempumelelo - futhi lapho amabhizinisi asebenzayo ikakhulukazi ukunambitheka noma iyiphi i-startups. kusukela ku-1800s Ngaphandle kwalokho, Jeff Rodgers, Chief Marketing Officer of Ngaphezu kwalokho, iyasebenza. Njengoba ungacazisa, indlela yayo yinkampani yayo eyingqayizivele yokuthumela amandla asebenzayo, ehlanganisiwe ne-deregulation emakethe, ivumela kwabo ukuthatha amandla kanye ne-innovation ye-startup ku-"traditional" niche. Indra amandla Changing the Standard Utility Company Approach Ukuguqulwa kwe-Standard Utility Company Approach I-Indra Energy ingxenye enhle kakhulu lapho i-Indra Energy ivimbela emhlabeni lwekhompyutha ye-standard kuyinto ukunikezelwa kwamanzi eyenziwe ngamanzi ngaphandle kokufaka amakhasimende ukufaka ama-panels e-solar noma ezinye izixhobo ezinzima. "Sithunyelwe amandla eyenziwe nge-100% nge-plans ye-electricity eyenziwe nge-credits ye-renewable energy kanye nokufaka ukusetshenziswa kwegesi yemvelo ku-carbon offsets," Rodgers ibonise. "Kuvumela amakhasimende ethu ukuhlangabezana kwamandla eyenziwe ngempumelelo, ngaphandle kokuphendula kanye nemali eyenza ku-rooftop solar installation." Ngaphezu kwalokho, ukwandisa izinzuzo kubathengi zayo, i-Indra Energy ayitholela izindleko zokufaka yokufaka ukusetshenziswa kwamandla eyenziwe ngamanzi. Uma kuqhathaniswa nezindleko zokufaka Ukuze uhlelo elifanayo ye-rooftop (ne-incentive enikezayo), lokhu ukufinyelela okufakiwe, okufakiwe ku-installation kusebenza ngokuvamile njenge-disruptor enkulu yebhizinisi. $24,000-$36,000 Imininingwane Ukuze ama-homeowners abakwazi ukuguqulwa ku-renewables, lezi zokusebenza ezisekelwe ku-energy credit kanye ne-carbon offset zihlanganisa isinyathelo esikhulu ekubeni ukwahlukanisa i-utility ne-living preferences. The Importance of Market Deregulation I-Deregulation yeMakethe Ukwakhiwa kwe-Indra Energy kusebenza nge-deregulation market, okuvumela amakhasimende emakethe ebhalisiwe ukhethe isivakashi yayo yokuthengisa amandla ngaphandle kokufaka isivakashi esifanele. "I-Energy market deregulation inikeza thina ukuthenga amandla amakhasimende ethu ngenkathi umphakeli wamasevisi wamasevisi ethu etholakalisa umkhakha wamanzi," uRodgers ibonisa. “Wathabatha nathi njengoba umphakeli wokuguqulwa, kodwa i-company ye-utility yakhelwe ukwelashwa kwemithombo, ukucaciswa kwama-meter kanye nokuthuthukiswa kwe-infrastructure. Ngokuba ikhasimende, into elilodwa okwenza ukuguqulwa yi-supplier yayo, okuvumela kwabo ukwenza ukuxazulula ngaphandle kokuphumelela kwebhizinisi yabo.” Ngaphezu kwalokho, i-Indra Energy isebenza ku-48 izindlu ezisebenzayo e-Delaware, e-Massachusetts, e-Michigan, e-New Jersey, e-Pennsylvania, e-Virginia kanye ne-Washington, D.C. Ngokungafani kwe-start-up, i-Rodgers iyathanda ukuthuthukiswa emakethe amaningi, ikakhulukazi njenge-start-up. I-State of the United States isixazululo se-energy deregulation ye-electricity, i-gas, noma i-both. Ukukhula inombolo Ngokuvamile, ngokuvamile kwenziwa umphakeli we-energy ephakeme kulezi zihlanganisa nokuthuthukiswa kwe-market kanye ne-bureaucratic. Ngenxa yalokho, uRodgers neqela wakhe akufanele ukufinyelela ngokushesha futhi ngokuvumelana nokuthuthukiswa kwe-market. Modernizing Utility Services Ukuvuselelwa kwezinsizakalo Ngaphandle kokufinyelela amandla asebenzayo kakhulu nge-energy credits kanye ne-carbon offset programs, i-Indra Energy yenza ezinye izinguquko ezivamile ezivela ku-start-up. Lokhu kuqala ne-types of plans ukuthi inkampani inikeza. "Sithole iziphakamiso izinga variable nge iziphakamiso ngokusekelwe ukusetshenziswa yakho kanye iziphakamiso market, okuyinto zihlanganiswa ngenyanga kuya ngenyanga," Rodgers wathi. “Lezi ziphaneli zingahlukaniswa ngexesha elandelayo, futhi ungakwazi ukufinyelela umphakeli wakho edlule ngokulula njengoba uqala ukusetshenziswa kwe-Indra izidingo zakho ze-energy. Sinikeza futhi iziphaneli ze-rate fixed ezinikezela izindleko zakho ngezinyanga ezingu-6 noma ezingu-12, ngakho-ke ungathola okungcono izindleko ze-energy njengoba ingxenye yebhizinisi yakho. Nge zonke lezi ziphaneli, ungatholela ngexesha elizodwa. Thina akufanele izivumelwano zamazwe elidlulile ukuze ufike uxhumane.” Njengomphumela okuhlobene kakhulu, iwebhusayithi ye-Indra Energy ivumela amakhasimende ukuthatha ikhodi yayo yokubhalisa izindleko zeplane ezinikezwayo kule ndawo. Lokhu kuvumela amakhasimende ukhethe ithimba elilandelayo elifanayo emkhakheni yabo futhi ukuthatha ukhetho oluthile lapho zitholele izindlela ezintsha zokusebenza. Inkampani inikeza futhi robust “Ukusebenzisa umkhakha futhi igesi yemvelo ngosuku zonke, kodwa lokhu akuzodinga ukuthi angakwazi ukujabulela kwabo,” uRodgers wathi. Ukubuyekezwa Program “Umazi amaningi ezingaphezu kwama-industry, kusukela amakhadi yekhredithi kuya kuma-restaurants, zibonisa izindlela ezinzima futhi ezizodwa ukukhuthaza amakhasimende zabo futhi zihlanganisa kakhulu. Sinikeza inkqubo yethu yayo yokukhuthaza ukuze zibonise inkulumo efanayo kumakhasimende. Uma abantu angatholakala ngezindlela ezihambelana nezimo zabo, kusuka ku-shopping perks kuya ku-discounted tickets for fun activities, kungasiza ukuba ziye zihlanganisa ngokunxibelelana nathi kunazo” nje “inkampani ye-utility.” A Rising Tide Ukuphakama kwe-Tide Njengoba Rodgers no-Indra Energy zibonisa, kunezinto eziningi zokusebenza ezintsha, ngisho kwezimboni ezingaphezu kuka-individual ayihambisana nokushintsha. Ngokuvumelana nenkqubo eyodwa yokusebenza kwamakhasimende, i-Indra Energy ikhiqiza ngokushesha amandla olukhula emakethe etholakalayo. Ngaphezulu kwe-123,000 amakhasimende amasha kule nyaka kuphela, kulungile ukuthi le-startup ye-utility ibonise into emangalisayo.

This story contains new, firsthand information uncovered by the writer.

Lo msindo ukhiqizwa ngolimi lokuqala lwendaba!

Indlela Indra Energy Inikeza 'Startup Mindset' ku-Utility Grid

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