Ixesha lokufumana ukuba usifunde ngokufanelekileyo i-impact ye-AI kwiingxaki zokusebenza kwamakhasimende ngokugqibeleleyo. Oku nto leyo ilandelayo ukususela ngexesha elide kunokuba ngexesha elidlulileyo kunye nokuthuthukiswa kwe-generative AI kwaye ilawula ubungqina be-social scientists, i-marketers kunye nabanye abaninzi kwiminyaka emininzi. Umzekelo olufumana iingcebiso ukuthenga iimveliso kunye neenkonzo kwiifayili zethu ze-social media, njengoko umntu wahlulwe kwiinkqubo yethu yokuzonwabisa iye yenza umdla phakathi kwamanye amazwe kwiminyaka embalwa, njengoko kubonakala ukuphawula i-freewill yenye. Yonke into, ukusuka kumazwe e-commerce kunye neempahla ze-social media ukuya kwiinkonzo ze-streaming, isetyenzise i-AI-powered algorithms ukufumana umgangatho we-shopping kunye ne-browsing yabasetyhini. Oku ivumela ukuba bafumane iinkonzo zeemveliso kunye neenkonzo ezihlangeneyo, ngexesha elandelayo kwimeko ye-shopping ebonakalayo ebonakalayo. Iingxaki ze-AI-powered product and service recommendations zihlanganisa malunga ne- fact that these may lead to a subversion of the traditional way of arriving at consumer decisions. Ngaphandle kokufundisa abathengi kwiingxaki ezininzi ezifanelekileyo kubathandakanya iingxaki zayo, ezininzi kunokuba zibonise ukuba iingxaki zeengcali zengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki. Nangona i-AI iya kuba ngokugqithisileyo ngokugqithisileyo kwihlabathi egqibeleleyo, sinikezela umnxeba ukuba iimveliso kunye neenkonzo ezininzi ziquka ukutshintshiselana kubathengiswa kubathengiswa abahlukileyo kunye nabathengiswa? Yintoni kunokwenzeka ukuba ziya kubathengiswa kwimfuneko yobungcali? Yintoni ukuba i-AI yokusebenza ngokugqithisileyo akufuneka ukuba ukuthetha iimfuneko yobungcali engcono? Mhlawumbi ke akayi kuba, kodwa akufuneka ukuba akufuneka kwimfuneko efanayo? Ngaphandle kwalokho, iimveliso zentengiso iimveliso zayo kunye neenkonzo zibonakalisa iinkcukacha ezininzi ezininzi ezahlukileyo ezahlukileyo ezahlukileyo ezinikezela kuphela iinkcukacha ezininzi ezininzi malunga nezidingo zayo kunye nezidingo zayo, kodwa kunye neengxaki zayo. Ngaba awukwazi ukuchithwa kwimveliso zayo kwaye ukutshintshiselela ngempumelelo abathengi zabo ukuba bafumane izixazululo zokupakisha ezifanelekileyo? I-AI ayisetyenziswa njenge-technology enokusetyenziswa kakhulu ekuphuculeni iinkonzo ze-marketing ye-business. Yintoni elidlulileyo kunceda ukuqinisekisa ukuba i-AI ye-ethical iyakwazi ukuqhagamshelane ngalinye i-entity eyenza ukusetyenziswa kwe-inthanethi yokuthengisa ngempumelelo iinkonzo zayo. Iinkampani kufuneka ziye ziye ziye ziye ziye ziye ziye zihlale ikhowudi yokuzonwabisa okuvimbele ukuba ziya kuxhomekeke kwimeko ye-unfair, kuquka i-discrimination, i-disrespect for consumer rights, okanye nayiphi na uhlobo luhlobo. Umgca lokugqibela ukuba izinga zekhwalithi kunye ne-moral ziquka ngexabiso. Akukho indawo yokuba i-bias, ukuchithwa kwe-trust of a compromise of confidential consumer information. Ukusetyenziswa kwe-AI kumazwe kumazwe eyenza iinkonzo ze-AI ezihlangene neengxaki ze-ethical. Ukwakha i-ecosystem ye-ethical yokusetyenziswa kwe-AI kwi-marketing ye-digital kufuneka yenzelwe ngokupheleleyo. 
 
 Umbhali we-Antoni Shkraba Studio Umbhali we-Antoni Shkraba Studio

The is an opinion piece based on the author’s POV and does not necessarily reflect the views of HackerNoon.

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