Umbhali: Lena Whitmere Umbhali: Lena Whitmere Umbhali wePhoto: Freepik Umbhali wePhoto: Freepik I-Automation iye yenza i-performance advertising yehlabathi. Kwakhona iye yenza i-fraud i-scalable. Njengoko iingcango zilungele ukuhlaziywa kwiimarike kunye neengcingo, iinkqubo ze-moderation ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye z inikeza inkcazelo yokubonisa indlela le mqengqeleki ibonelela kwi-one of the industry's largest performance platforms. I-2025 Ads Safety Report yasungulwa nguPropellerAds I-2025 Ads Safety Report yasungulwa nguPropellerAds I-PropellerAds yenzelwe ngo-2011, i-platform ye-performance advertising yehlabathi. Iingoma zayo ze-Policy kunye ne-Security zibonisa imisebenzi ze-moderation kunye ne-enforcement kwi-2025 kwi-platform ukucacisa ukuba iimodeli ze-fraud, i-advertiser behavior, kunye neengxaki zenzulululwazi zihambe. Ukucaciswa kwe-Preventive Moderation Ngokutsho kwifundo, ngaphezu kwe-729,794 ama-rejection ye-campaign ziye zithunyelwe kwi-advertising kwi-2025 ngenxa yeengxaki ze-policy ezaziwa ngexesha le-moderation. Ezi ama-rejection ziye zithunyelwa ngexesha le-moderation, nto leyo kuthetha ukuba ama-rejection eyenziwe ngexesha elide, ngokuvamile ngenxa yeengxaki ze-compliance ye-content okanye ama-malware-related signals. I-report ibonise ukuba le izibalo zihlanganisa inani le-rejection (ayiphi na ama-campaigns eyenziwe ngexabiso), nto leyo kuthetha ukuba i-campaign eyenziwe ngexabiso ezininzi. Nangona inombolo yeengxaki ze-moderation ingaba kubonakala enkulu ngalinye, le nkampani ibonise ukuba iimeko ezininzi zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki zeengxaki. Inani le-rejection ye-campaign yandisa i-35% ukususela kwi-2024, nto leyo yinkcukacha ukuba i-moderation coverage eyandisiweyo kunye neenkqubo ezininzi ze-preventive ngaphandle kwe-risk exposure. I-Content Validation iye yaye yaye i-driver ye-rejection, nangona i-infrastructure-related signals iye yabaqhelekanga. I-malware-related domain alerts yabaqhelekanga i-26% yeekampanyas ye-rejection (191,103 iimeko), nto leyo ibonisa ukuba izindlela zokusebenza zebhizinisi ziye zithintela kunye neengxaki ze-creative ngexesha lokuhlolwa. I-PropellerAds inqwelo ezininzi ezininzi kwizimo ze-reactive conformity adjustments, kodwa yi-infrastructure core. Ukubhalisa i-advertiser, ukunciphisa i-layered, kunye ne-documented enforcement workflows ziye ziye ziye zithunyelwe phambi kokuba iinkqubo ezininzi ziye ziye zithunyelwe ngokubanzi kwi-advertising yokusebenza - ukutshintshwa kwe-fraud njengoko inkqubo ye-architectural ngaphezu kwe-reaction ye-regulatory. I-Company ibonise ukuba iingxaki ezijoliswe zihlanganisa inqaku olungaphakathi kwiminyaka engaphezu kwiminyaka, oku kubonisa ukuba ukulawulwa kwimveliso kunye nokukhuthaza ngokushesha kunceda ukuxhaswa kweengcali emangalisayo kwinkqubo. Ukusuka kwi-cloaking ye-primitive ukuya kwi-infrastructure-heavy schemes Ukunciphisa i-akhawunti kwenziwa kuphela emva kokubonisa okanye ukuguqulwa kwimiphumo ezijoliswe ngokusebenzisa iinkqubo ze-automated detection kunye ne-expert review. Kwiimeko ezininzi, i-covering yaba i-category ye-enforcement. Kwiintsuku ye-2022 kunye ne-2024, ukutshatyalaliswa kwama-akhawunti ze-advertiser ezihlangeneyo ze-45% kwi-platform. Kwi-2025, ukutshatyalaliswa kwama-78.2% yeekutshatyalaliswa ezihlangeneyo (i-1.311 iimeko), nto leyo ibonisa ukutshintsha kwiintlobo ezincinane kodwa ezininzi zokutshatyalaliswa. I-Rapport ibonisa i-transition ukusuka ukutya okuzenzakalelayo esekelwe ku-redirect-based ukuya kwi-infrastructure-heavy settings kuquka: 
 
 
 
 Multi-layer Traffic Ukuhamba Ukudluliselwa kwe-content conditional Izilinganiso ze-hosting ezidlulileyo Izisombululo ezininzi ziyafumaneka ukucacisa amacandelo zeekampanyolo okanye ukuguqulwa kwama-user flows emva kwe-moderation, okucacisa iinkqubo ze-verification ezisetyenziselwa ukhuseleko kweempawu ze-platform. Iindawo ezifumaneka kunye ne-Technical Exposure Iimveliso ze-geographic ezaziwa kwi-data ye-moderation ye-2025 zibonisa ukuba iimarike ze-Tier-1 - iilwimi ezininzi zokuthengisa kunye ne-digital advertising demand - zithembisa umsebenzi wokuthintela. Ukusetyenziswa kweTurkey, umzekelo, kubandakanya iiscenari ezihlangeneyo zokusetyenziswa kubasebenzisi zendawo kunye neengcali eSpain, ngokuvamile zihlanganisa kwiinkampani zokusetyenziswa kwe-malware. Kwi-vektor zokusetyenziswa zokusetyenziswa, malunga ne-80% yabasetyenziswa kubasebenzisi we-Windows kunye ne-Android, ebonisa ukuxhaswa kwinkqubo zokusetyenziswa kakhulu zokusetyenziswa. I-GEO iimfuno ezinxulumene neengxaki zihlanganisa kunye neengxaki ezininzi ze-industry, apho amazwe kunye neengxaki ezininzi ze-online zihlanganisa kumadokhumenti eziqhelekileyo kunye neengxaki ze-malware ngenxa ye-market scale kunye neengxaki zeengxaki. Iimveliso ezintsha ze-Fraud Beyond Redirects Iintlobo ze-moderation zithunyelwe kwakhona izicwangciso ezintsha zokusetyenziswa ukuhanjiswa iifayile ze-malware ngqo ngeengxaki ze-advertising, ukuguqula i-redirect-based attacks ezivamile nge: 
 
 
 Ukucaciswa Downloads I-multi-step interaction scenarios Iimeko ezahlukileyo zihlanganisa i-phishing landing pages ezisetyenziselwa ukulondoloza iinkcukacha ze-messenger kwiiplatforms afana ne-Telegram kunye ne-WhatsApp. Le nkcazelo zihlanganisa kwiimveliso ze-login ye-fake okanye i-mobile-first-social-engineering tactics ezisetyenzisa ukhuseleko lwabasebenzisi kwizixhobo ze-communication. Ezinye iimpumelelo zihlanganisa i-hosting ye-campaign landing pages kwi-infrastructure eyenziwe, njenge-domains ezidlulileyo okanye i-server ye-corporate eyenziwe, ezininzi i-analysis ye-infrastructure ngaphezu kwe-validation ye-URL ye-surface. I-AI njenge-support, ayikho i-substitute Izixhobo ze-machine learning ezisetyenziswa ukucacisa iimfuno ze-comportment kunye ne-interaction patterns kwi-scale, nangona i-report ibonise ukuba iinkqubo ze-automated zokusebenza ikakhulu njenge-instruments ezihambelana neentlobo ze-expert moderation. Iingcali zePolicy zihlanganisa iimeko apho iidokhumenti eyenziwe yi-AI ziye zithunyelwe ukulawulwa umntu okanye zisetyenziswe ukuyifaka izinto zentengiso kwiilwimi kunye nemarike. Iingcango ezibonisa izixhobo ezaziwayo zeintengiso zeintengiso zeintengiso okanye iimveliso ziye zithunyelwe kodwa zikhuselwa ngexesha elidlulileyo le-moderation. Iinkqubo ezisetyenziswayo ezijoliswe kubo ngoku zokusebenza phantsi kwimeko eyahlukileyo: ukuba iimpendulo ze-fraud ziquka ezininzi kunokuba ezininzi. Njengoko i-automation ifanelekileyo kwiinkalo ezimbini ze-ecosystem, ukucacisa ukucaciswa kunzima ngokuvamile kwi-anticipation kunokuba kwi-reaction. Iiplatforms ezinokufumaneka ukuxhaswa kwe-verification, i-behavioral analysis, kunye ne-infrastructure monitoring kwimodeli ye-operating ye-unified iya kubonise akukho kuphela ukhuseleko lwamakhampani, kodwa ukhuseleko lwe-advertiser kwimeko ye-performance-driven. 
 
 Le nqaku lithunyelwe njenge-release ye-Jon Stojan phantsi kwe-HackerNoon's Business Blogging Program. Le nqaku lithunyelwe njenge-release ye-Jon Stojan phantsi kwe-HackerNoon's Business Blogging Program.

Hot off the press! This story contains factual information about a recent event.

Le audio iveliswe ngolwimi lokuqala lwebali!

I-Platforms ye-Advertising I-Next Test: Yintoni i-Safety Report ye-PropellerAds ye-2025 ibonise malunga neengxaki zehlabathi

About Author

IZIMVO

ZIJONGE IIMPAWU

ELI NQAKU LINIKEZELWE KU

Related Stories

Light-Mode

Classic

Newspaper

Minty

Dark-Mode

Neon Noir

Minty

HN StartUps