https://www.youtube.com/watch?v=d6iQrh2TK98&embedable=true&transcript=true&long=true

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- Let me show you something unbelievable.

- [Emily] Just name a random
number from 1 to 100, random.

- I want the most random
number between 1 and 100,

- [Interviewee] 79.
- 79, thank you so much.

- I dunno, it's the first number
that came to my mind.

- [Emily] Oh, perfect. Thank you so much.

- [Derek] I love the thought
you're putting into this.

- [Derek] Name a random
number between 1 and 100.

- It's a good number, I guess, any number.

In fact, when asked to
pick a color and a number,

people reliably select blue and 7 the most

Psychologists have a
name for this pattern.

And when picking a random
number between 1 and 100,

that the equivalent of
the blue-seven phenomenon

My producer, Emily, and I
spoke to hundreds of people

but maybe that's because
people just expected

that we'd ask them for
numbers between 1 and 10.

The most common two-digit
number really was 37,

So we decided to embark on
the biggest investigation ever

And it took us to some unexpected places.

It's just really interesting
because it turns up so much.

How many objects are there
here in the room with us

I started getting email from
strangers, it's everywhere.

- Apparently, people choose 37 so reliably

that there's even a widespread
professional magic trick

that relies entirely on
getting an audience member

- I'm gonna ask you to think
of a number in a moment, okay?

You could have 19, 17, or 15, but not 11.

Because you see both numbers are the same,
1 and 1 next to one another.