Metric2017 (Riix.)2023 (Riix.)Q2 2025 (Riix)Waayo, waxaa loo yaabaa in ay ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah Haku© 2017 (wax yar)2023 (wax yar)Q2 2025 (wax yar) Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka QEEBEQalabka DetailsQalabka SpotifyQalabka Role/ExecutivePrimary Focus AreasStrategic MandateSourceDaniel Ek (Chief Executive Officer) Capital Allocation, Long-term Strategy (5+ years), AI Integration, M&A, Global Expansion (Asia/Africa)Maareynta dhismaha founder iyo shuruudaha strategic, dhismaha shuruudaha shuruudaha ah / shuruudaha(https://musicrow.com/2025/09/spotify-unveils-new-leadership-structure/)Gustav Söderström (Co-CEO, Product & Tech)Development Product, Engineering Execution, User Experience, AI-driven DiscoveryDriving product innovation and successful roll-out of new premium layers (e.g., HiFi/Music Pro)Paragon IntelAlex Norström (Co-CEO, Business & Monetization)Operational Execution, Business Development, Subscription Growth Qalabka / ExecutiveQalabka PriorityQalabka StrategicQalabka 30 September, 2025, aasaasay iyo CEO Daniel Ek wuxuu sheegay in ay ku habboon ah oo ku yaalla ugu horeysay ee 1 January 2026. . Xirfadeed Sida loo yaabaa in ay ku habboonay, shirkadda wuxuu ku yaalaa co-Presidents Gustav Söderström (Chief Product and Technology Officer) iyo Alex Norström (Chief Business Officer) si ay u soo bandhigay. Shuruudaha ugu fiican ee loo yaqaan 'K' waa in la yaqaan 'K' iyo 'K' waa in la yaqaan 'K' iyo 'K' waa in la yaqaan 'K' iyo 'K' waa in la yaqaan 'K' iyo 'K' waa in la yaqaan 'K'. . Co-Chief Executive Officer Qalabka ugu horeysay ee 2023 Sida loo yaabaa, waxaa loo yaabaa in ka mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah. Waayo, wax soo saarka waxaa loo isticmaali karaa si ay u isticmaali karaa si ay u isticmaali karaa si ay u isticmaali karaa si ay u isticmaali karaa si ay u isticmaali karaa si ay u isticmaali karaa si ay u isticmaali karaa si ay u isticmaali karaa. . wax soo saarka wax soo saarka wax soo saarka wax soo saarka wax soo saarka wax soo saarka Shuruudaha Xirfadaha Shuruudaha ugu soo saarka ah ee shuruudaha waa Goldman Sachs waxaa ka mid ah "Buy" ee "Neutral" oo ka mid ah "Buy" iyo "Neutral". Qalabka dhismaha iyo dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha. Qalabka "much of the company's value is already priced in" Qalabka 1 - The Founder's Retreat: What Ek Will Actually Do Shuruudaha shirkadda oo ku yaalaa shuruudaha Daniel Ek ayaa ku yaqaan: Waxaan ka soo dejisan, waxaan ka soo bandhigay in la xayawaanka, wax soo saarka ah. Qalabka ugu horeysay: "Very Little Will Change" Markaad ka mid ah oo dhan oo ay ku yaalaa video dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha Daniel Ek waxaa lagu soo bandhigay by artist independent Travis Aweerts, oo ku yaqaan: . Haku "I refuse to let music, and the people who make it, be co-opted into something this dark. If that puts me in your way — so be it" Ek’s true message was distributed via letters to staff, assuring them that the leadership change Waxay ku yaalaa in ay . "Ma rabtaa mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah" "Waa'iid ka mid ah" ee "maqaar" oo ka mid ah "maqaar" oo ka mid ah "maqaar" oo ka mid ah "maqaar" iyo "maqaar" oo ka mid ah "maqaar" iyo "maqaar" iyo "maqaar" iyo "maqaar" iyo "maqaar" oo ka mid ah "maqaar" iyo "maqaar" iyo "maqaar". The European Chairman model: Big Bets Only Qalabka cusub ee Ek waxaa loo isticmaali karaa in ay ka mid ah ka mid ah , oo waa mid ka mid ah mid ka mid ah qalabka strategic ee shirkadda. Qalabka European Qalabka Qalabka Qalabka Qalabka Qalabka Sida loo yaabaa in ay ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah. . will include Shuruudaha shaqada Shirkadda Jitters iyo Downgrade Rationale Shuruudaha ugu horeysay ee shuruudaha ugu horeysay ee shuruudaha ah ee shuruudaha ( Goldman Sachs ayaa ka mid ah ka mid ah wax soo saarka . https://finviz.com/news/179613/downgrade-c-suite-split-send-spotify-stock-lower). price target to $765 from $770 Sida loo yaqaan "Spotify" waxaa loo yaqaan "Spotify" waxaa loo yaqaan "Spotify" ama "Spotify". Shuruudaha ugu weyn ee shuruudaha ayaa ku yaalaa in ay ku yaalaa wax soo saarka wax soo saarka ah oo ku yaalaa. Market waa hadda la soo saarka si ay u adeegsanay wax soo saarka ah oo ku yaalaa wax soo saarka wax soo saarka iyo wax soo saarka wax soo saarka wax soo saarka ah. "Saacadaha ugu badan ee shirkadda waxay ku yaalaa in" Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Daniel Ek wuxuu ku yaalaa sida CEO waa mid ka mid ah in ay ku yaalaa Spotify ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah. Maskaxda iyo awoodda dhismaha Spotify waxaa la aasaasay in ay ku yaalaa xafiisyada Ek: si loo helo wax soo saarka ah oo ku yaalaa piracy, oo ku yaalaa in ay ku saabsan kharashka. Model Freemium waxaa loo isticmaali karaa Sida loo yaqaan 'Spotify' waxaa lagu soo bandhigay , beating giants like Apple and Amazon. trust Qalabka ugu horeysay ee loo yaqaan 'Success Shirkadda Global ee Streaming Music By Q2 2025, Spotify ayaa ka dhigi karaa macaamiisha isticmaalka Qalabka waxaa laga yaabaa in ay ka mid ah wax soo saarka ah oo ka mid ah wax soo saarka iyo wax soo saarka. Marka aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay ( Sida loo isticmaali karaa, Spotify ayaa . 696 million Users Active (MAU) iyo 276 million adeegga premium 10-15% oo ka mid ah oo ka mid ah oo ka mid ah oo ka mid ah oo ka mid ah https://www.investopedia.com/news/spotify-files-1-billion-ipo/ valued around $19 billion Shuruudaha dhismaha ah oo ka mid ah shuruudaha ugu horeysay ee CEO ee Ek waxaa loo yaqaan: Spotify's Growth Under Daniel Ek (2017-2025) Haku © 2017 (wax yar) 2023 (Approx.) Q2 2025 (Latest Reported) Monthly Active Users (MAU) < 160 Million ~602 Million 696 Million 1 Premium Subscribers < 70 Million ~236 Million 276 Million 2 Annual Revenue (Euros) €4 Billion €13.25 Billion N/A (Q2 Rev: €4.19B) 1 Haku 2017 (Approx.) 2023 (wax yar) Q2 2025 (wax yar) 1 2 1 Qalabka Qalabka Qalabka Qalabka Sida loo yaqaan "Spotify" waxaa loo isticmaali karaa a Sida loo yaqaan 'podcasting' waxaa loo yaqaan 'podcasting' oo loo yaqaan 'audiobook' iyo Marka aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan tahay in aad u baahan yahay. . Qalabka technology Audio Shuruudaha Qalabka dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha iyo dhismaha dhismaha Waayo, xafiisyada ugu horeysay ee CEO ee Ek ayaa ku yaalaa in ay ku yaalaa wax soo saarka ah oo ku yaalaa wax soo saarka macaamiisha iyo wax soo saarka. Markaad ka mid ah markaad Qalabka dhismaha ugu fiican ee loo yaqaan "Financial stability is the foundation on which the new co-CEO structure is built". €266 million ee Q2 2024 Qalabka Qalabka Qalabka Qalabka Qalabka Section 3: The Backlash Ethical iyo Shirkadda Unfinished Markaad ka mid ah wax soo saarka, Ek waxay ku dhigi karaa in ay ku dhigi karaa macluumaadka macluumaadka ah ee macluumaadka iyo shuruudaha dhismaha ah ee macluumaadka ah - shuruudaha macluumaadka ah ee macluumaadka macluumaadka cusub. Qalabka Qalabka Paycheck Shuruudaha ugu badan ee loo yaqaan 'Spotify' oo ka mid ah 'Pay-per-Stream' oo ka mid ah 'Pay-per-Stream' oo ka mid ah 'Spotify' oo ka mid ah 'Spotify' oo ka mid ah 'Spotify' oo ka mid ah 'Spotify' oo ka mid ah 'Pay-per-Stream' oo ka mid ah 'Pay-per-Stream' oo ka mid ah 'Pay-per-Stream'. . $0.003 iyo $0.005 Waayo, Ek waxay ka mid ahaysaa in la soo saarka dhismaha macluumaad ah ee 2021 "Loud & Clear" website, waxa uu ku yaalaa in ay ka mid ah ka mid ah wax soo saarka. Waayo, oo ka mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah. . "Waa'iid ka mid ah in ay ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah in ka mid ah" “Dhammaan dhismaha iyo dhismaha” Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Analysts waxaa ka mid ah ka mid ah Sida loo yaqaan Risk. "repeated failures to execute on new product tiers and monetize the advertising business" Waayo, waxaa laga yaabaa in ay ka mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah. . This delay constrained ARPU growth. Similarly, fixing the ad-tech stack to accelerate revenue remains a critical open question for management, even as ad revenue is Reebok waa mid ka badan. Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Haku Qalabka Qalabka Qalabka Qalabka dhismaha iyo dhismaha iyo dhismaha iyo dhismaha iyo dhismaha. Shirkadda dhismaha ee Ek ayaa ka mid ah 600 milyan ee dhismaha ee Helsing, shirkadda technology ee dhismaha ah oo ka mid ah ... . Shirkadda Technology ee Defence, Helsing Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka waxaa loo yaabaa Shuruudaha ugu soo saarka ah ee Chair of Executive waxaa ka mid ah ka mid ah ka mid ah ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah mid ah mid ka mid ah. Mashaariiska sareeya Analysis of Ethical Risk: Daniel Ek's Investment in Helsing Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka QEEBE Specific Detail Qalabka Spotify Qalabka Qalabka 4: The Co-CEO Duo: Arkitecs Operational Gustav Söderström iyo Alex Norström waxay ka mid ah dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha dhismaha . Markaad ka badan 15 maalmood Söderström (Product) vs. Norström (Business) The co-CEO structure formalizes a partnership that has successfully already been operating: Gustav Söderström (Co-CEO, Product & Tech): Söderström waxay ku yaalaa technology engine. Waxa uu ku yaalaa innowation, si ay u sameeyaan wax soo saarka wax soo saarka wax soo saarka wax soo saarka wax soo saarka wax soo saarka wax soo saarka wax soo saarka wax soo saarka wax soo saarka. Alex Norström (Co-CEO, Business & Monetization): Norström waxay ku yaalaa in ay ku yaalaa macluumaadka macluumaadka. Waxaad ka caawinayaa xawaaraha macluumaadka oo ka badan 1 milyan oo ka badan 300 milyan. Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Role/ExecutivePrimary Focus AreasStrategic MandateSourceDaniel Ek (Chairman Executive)Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka Qalabka / Executive Qalabka Priority Qalabka Strategic Qalabka Daniel Ek (Chair of the Executive Board) https://musicrow.com/2025/09/spotify-unveils-new-leadership-structure/ Gustav Söderström (CEO, Product & Tech) Qalabka Intel Alex Norström (Co-CEO, Business & Monetization) Qalabka Shiinaha Ultimate Sida loo isticmaali karaa, waxaa loo isticmaali karaa mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah. Shirkadda waxaa loo isticmaali karaa in ay ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah mid ka mid ah. agile organizational design Qalabka 5 - Future of Spotify: Where They Go From Here (2026-2030) Sida loo yaqaan "Spotify" waa in ay ku yaalaa fasaasi dhismaha ah oo loo yaqaan "Moneying" iyo "Strategic AI Platform Shifts". The Monetization Mission The immediate challenge for the co-CEOs is boosting Average Revenue Per User (ARPU). The launch of the Music Pro/HiFi tier is the critical test. It must deliver compelling value—such as —to justify a premium price point and drive significant revenue lift, proving the company can execute on high-value products after years of delays. Qalabka audio ugu fiican, mixing sare, qalabka playlist AI, iyo audiobooks bundled Qalabka ad gap Waayo, Spotify wuxuu ku yaalaa in ay ku yaalaa dhismaha macluumaadka oo ku yaalaa in ay ka mid ah dhismaha macluumaadka oo ka mid ah dhismaha macluumaadka. ), ad-tech-stack waa in la isticmaali karaa si ay u isticmaali karaa content non-music in ay u isticmaali karaa si ay u isticmaali karaa ek. 800 million by 2032 Qalabka iyo Ethics Tightrope Ek’s focus on AI is in direct tension with the ethical backlash from his military AI investment. The co-CEOs must delicately manage public perception, ensuring that Spotify’s internal, consumer-focused AI strategy is explicitly decoupled from the founder's defense-sector ventures to prevent further artist boycotts and brand damage. Shirkadda Global Balancing Spotify wuxuu ka hortago in ay ka hortago wax soo saarka ah oo ka mid ah macluumaadka ah oo ka mid ah macluumaadka ah oo ka mid ah macluumaadka. Qalabka waxaa laga yaabaa in la yaabaa Markaasadda Norström-Söderström waa in la soo xigtay in ay ka mid ah shuruudaha ugu badan oo ka mid ah shuruudaha ugu badan oo ka mid ah shuruudaha ugu badan oo ka mid ah shuruudaha ugu badan ee Western. Asia iyo Afrika 10-15% oo ka mid ah oo ka mid ah oo ka mid ah oo ka mid ah Haku: A Succession Designed for Scale and Scrutiny Daniel Ek’s transition from CEO to Executive Chairman isn't a retirement; it's a strategic elevation that moves the company from its disruptive startup phase into a disciplined, mature era. This move formalizes the segregation of roles, freeing Ek to chase visionary projects while shielding operational management from that strategic volatility. Shuruudaha Co-CEO-ka - shuruudaha adeegga ah ee Alex Norström (Business) iyo Gustav Söderström (Product) - waxaa loo yaqaan "Spotify's attempt to resolve its chronic execution deficits in monetization and product delivery" (Spotify waxaa loo yaqaan "Sooqada adeegga ah" oo loo yaqaan "Sooqada adeegga ah") - waxaa loo yaqaan "Spotify's attempt to resolve its chronic execution deficits in monetization and product delivery" (Sooqada adeegga ah ee loo yaqaan "Sooqada adeegga ah").