Is Data Monetization Dead?
by esha9mJanuary 2nd, 2023 Too Long; Didn't Read
The advent of cryptocurrency and web3 has led to investigations and experiments into what ways could a total decentralized digital society manifest. In light of this, there is a rethinking of what decentralized media platforms look like. I will first introduce the concept of zero-knowledge proofs in a basic manner to illustrate how one may create a platform that preserves user privacy. Then, I will explore what data is available to media platforms despite self-custodian data privacy. Finally, I'll explore how media platforms could use this data to preserve user privacy while continuing a legacy of data-driven decision making and monetization.