Interstitial Ads: How to Boost Revenue While Maintaining UX
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Interstitial ads are full-screen advertisements that pop up between the user's current page and the page they intend to navigate to. These ads are hard to overlook and require users to take action in order to proceed to their intended destination. The main drawback of interstitial ads is their effect on user experience (UX) A new study shows how you can implement them while still maintaining user experience.
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