Intentional versus unintentional companies

Intentional companies go after understood market needs, and can be created with great will and execution. They take an existing product and make it cheaper, faster, or better. An enterprise storage company that offers storage at one tenth the cost is a deliberate company. A flight search service that finds cheaper flights more quickly is a intentional company. It is a better substitutable good. An unintentional company requires a behavior change in service of an underlying desire. It’s not obvious why this new behavior makes sense at first and is often laughed at. Facebook, Snapchat, and Twitter are all examples of unintentional companies. The pulse of unintentional product is weak in the early days, and it often takes an irrational founder with great intuition to listen past the preliminary data. Because an intentional company is more rational, the outcomes are usually smaller but more predictable than for unintentional companies. For intentional companies, the capitalist hand has already been at work, turning over the obvious stones. Unintentional companies aren’t discovered through a rational process and because there isn’t a search space that can be defined, when a good unintentional idea is hit upon, it can be truly massive.

If you liked this post, you may like my next one. Sign up here to get the next one by email.

Hacker Noon is how hackers start their afternoons. We’re a part of the @AMIfamily. We are now accepting submissions and happy to discuss advertising & sponsorship opportunities.

To learn more, read our about page, like/message us on Facebook, or simply, tweet/DM @HackerNoon.

If you enjoyed this story, we recommend reading our latest tech stories and trending tech stories. Until next time, don’t take the realities of the world for granted!