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<span>An</span> ICO or an <strong>initial coin offering</strong> is a form of funding through cryptocurrencies. Here, new projects sell their tokens in exchange for Ethereum or bitcoin. It is quite similar to the popular initial public funding where people purchase the shares of a company. Well, a token often gives access to the product that a certain company wants to bring to the market after getting the funds they require, often known as a utility token. It can ideally act as a virtual asset or a digital representation of the material.