Last edit - March 23, 2019 The crowdfunding models have seen fair a share of innovation since online payment applications became easily accessible. Bitcoin enabled sending money across the world cheaper & faster; opening new frontiers for innovators to kick-start their business in exchange for . This particular way of raising capital in cryptocurrency ecosystem is popularly known as Initial Coin Offering or ICO. token rewards ICOs enable projects to raise money from the investors, which usually expect the appreciation in price of the they get in lieu of their investment. The investment decision is based on a project’s business idea, which is usually expressed in a Whitepaper. Cryptocurrency investors often look at the following factors before putting their money into a project - tokens Team Size, Advisers, Whitepaper, Marketing Efforts (Facebook, Telegram, Twitter, LinkedIn, Reddit, Medium among others), Funding Cap, Project Location, Project Sector As a matter of fact, for an investor to make an informed decision about an ICO project - all the project had to do was create a good online reputation. During the year 2017, around 717 projects completed their ICO with 69 projects reaching the Soft Cap and 48 making the Hard Cap whereas in 2018, 138 projects reached hard cap while 438 projects made it to Soft Cap out of a total of 2284 projects according to . This is suffice to say the ICO Market is not dead, yet.[1] cointelegraph It is natural for an ICO project to list their token on an exchange soon after an ICO concludes. - an ICO platform charges 40 bitcoin (BTC) for a basic package that provides a platform for crowdfunding, legal and marketing support. charges around 20 BTC per listing with additional marketing charges. The fee may depend on the project, the exchange and the market conditions. try to ICOBox IDAX With the recent crackdown of on ICO projects mentioned in my previous and the that have resulted due to uninformed decisions taken by the investors, new financing models have emerged; one of which is known as Initial Exchange Offering or IEO. An IEO is essentially an ICO as a platform offered by an exchange; where a token issuer (ICO project) raises capital from the public by offering the token sale directly on an exchange instead of doing the same through their website. regulatory agencies article scams Here is my recent interview on the subject, note that my research about IEO was still ongoing when I did the interview and so I decided to write this article to provide more details with a few minor corrections. According to : , one of the biggest cryptocurrency exchange saw an overall decrease from a monthly US $3.5 billion in March 2018 to US $1.5 billion - 0.6 billion in February 2019 ( and this trend is synonymous with most exchanges. So it makes sense for the exchanges to offer their exchange as a platform for ICO to quick-start liquidity, therefore paving way for a healthier market. CoinMarketCap Binance (by trading volume) in trading volume) Among the top 10 exchanges , and currently offer IEO as a platform. , through and carefully select projects that they want to be involved with. Their IEO platform dates back to December 2017, when they supported and helped them raise US $3.4 million. , and are some of the other projects that supported while successfully raising US $6 million, US $7.2 million and US $6 million respectively. sale raised US $6 million in 22 seconds, even faster than a few minutes it took to distribute BitTorrent. recently raised US $4 Million though , after US $30 Million. Binance LBANK Coinbene Binance Binance Labs Launchpad Gifto Official Bread BitTorrent Inc. Fetch.AI Binance Fetch.AI Celer Network Binance previously raising , connected supporting , supporting are few examples that Exchanges have come out in support of good projects which are compliant with applicable laws and have a legitimate business plan. Be sure to check out , and , , , among others for IEO support.[2] Dobi supporting BNOW UPbit_official Allbit Exchange VANTA Network Coinis REMIIT Liquid CoinTiger Bitmeta ExMarkets.com Coineal ProBit Exchange has also added support for . On March 11th, 2019 - Bittrex International the launch of RAID’s XRD Token and the project was through the IEO. Unfortunately due to certain partnership issues, the IEO was before it was set to launch. But the signs are clear, IEOs are becoming a thing! ICObench IEO listings announced set to raise US $6 million cancelled a few hours Trade data (in USD) from as of 14 Feb 2019. Exchange in green supports IEO. Values adjusted for Bithumb and Coinzest. CoinMarketCap In Conclusion Of course the token issuers (ICO Projects) will have to bear heavy cost for getting themselves endorsed by an exchange which, in turn, have to put their reputation on line for the project. For the investors, it is easier to invest when an exchange is endorsing a project. Although, they have to go through the KYC process of every IEO they want to be a part of and that can be a deciding factor for many investors. An exchange platform is far more secure than a ICO project’s website and security is something an ICO project must consider before going for crowdfunding. IEO brings a new fundraising option, building over the ICOs. Are going to make it harder for projects to raise funds through IEO, will be interesting to watch. Supporting exchanges will need strategic build-up of teams that can examine a potential ICO which has a potential to push their trading volume high and therefore, revenue. regulations Feel free to connect on my - LinkedIn Network https://www.linkedin.com/in/rahulmanuwas/ Sources Cointelegraph ICO Trend 2018 vs 2017: https://cointelegraph.com/news/ico-market-2018-vs-2017-trends-capitalization-localization-industries-success-rate Personal IEO Research (Google Sheet): https://docs.google.com/spreadsheets/d/1H2Ozj4U-m_Atzl-XIP9nnRr_Btl5cD5Vq1PclHkldDU/edit?usp=sharing

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