Too Long; Didn't Read
E-commerce phenomenon in India started in the early 2000s. Today e-commerce has truly transformed the way we shop. Payments will become invisible. The best payment experience is no experience. The success of subscriptions still relies on the same underlying behavior — TRUST. Digital payments are ubiquitous now. But payments infrastructure enabling these businesses to collect money in a recurring manner is becoming efficient day by day. The next five years have a lot to work upon. We will primarily focus on subscriptions enabling invisible payments.