India1, Avocado Startups & Product-Market Fit
Too Long; Didn't Read
I recently met the founders of a quasi-dating app enabling friend discovery via meeting strangers at events. We passed on them, primarily because while we could see that it had the potential to ‘take off’ in metros, or at least the affluent parts of our metros, we couldn’t see how it would work in India2 i.e., the non-english speaking less affluent India in Tier 2/3 cities, and thus expand to become a mass product. We asked: would an app that enabled interaction with strangers work in small town India where almost everyone seems to know everyone (at least in the upper social strata)? Would a revenue model that aimed to take a cut of the revenue that venues earned, work in smaller cities, where they were possibly only a handful of venues which didn’t need marketing?