Ditch the spreadsheet and use an automized software We’re no rookies when it comes to bounty campaigns. Everyone in our team at is familiar with how token sales are preceded by extensive marketing campaigns that are financed through the distribution of so-called bounty tokens. Most of us have even participated in several bounty campaigns, not just to receive free tokens, but also to learn more about the business and to . marketing Bethereum examine current trends What we saw did not impress us much. Firstly, it is worth mentioning that most bounty campaigns are surprisingly . The solution for many multi-million projects comes in the form of a shared or , either manually filled out or using simple scripts to record user activity. low-tech blockchain google document online spreadsheet Second, the low-tech nature of bounty campaigns creates a misguided incentive for users to engage in . Over and over, we’ve seen bounty campaigns that see frenetic activity just days before the token sale. In such cases, the majority of bounties are unfairly distributed towards individuals who use in the span of a few days just before the token sale, while the consistency and loyalty of the rest goes unrewarded. unsuitable marketing efforts any means necessary Lastly, in favor of programmers, developers and other IT professionals who know how to game the system. More casual users are dissuaded from bounty campaigns due to their complicated or unintuitive nature. While its nice to get so much attention from people within our field of work, it is even better to captivate a broad audience including more casual individuals who may be our . bounty campaigns are often biased future end-users With these thoughts in mind, we created a bold vision for a bounty marketing campaign that would , programming a that would register useful social media activity, and accordingly. The final distribution of bounties will be based upon each user’s rank on the leaderboard on the eve of our token sale. break the conventional mould competitive leaderboard automatically rewarding points ranking users This solves the issue of inconsistency, as users are required to , with a limiting the amount of points they can gain and thus reducing the incentive to post unnecessary spam. participate each day daily cap By programming our own bounty distribution software, we have created a very simple and easy-to-use bounty program that everyone can participate in equally. You don’t have to be a crypto-geek to gain Bether tokens in our campaign — all we ask for is consistency and moderation. We took a leap of faith and . How did it go? Well, the numbers speak for themselves. Over the of our bounty campaign’s launch, we recorded: live-tested the campaign first two days members + 23,000 Telegram Twitter followers + 12,000 Twitter impressions and top trending posts on all major crypto Twitter hashtags +400,000 Facebook page likes +6,000 Sign ups on our Bounty website +25,000 New visitors to our Website +47,000 bounty pool already reached. 10 million Bether token Actually, we’ve had and have had to limit the total amount of participants, limiting registrations after we reached after launching the campaign. too much success 45,000 in just a week We hit practically on Telegram, Facebook and Twitter. In addition to all this traffic, we were happy to see that all participants enjoyed the intuitive rules and interface: every limit Bitcointalk supporter Facebook page review Facebook page review Twitter comment As a way of to our bounty hunters, we to be rewarded for our top 6,000 participants. To make it more interesting, one lucky hunter ranked in the top 6,000 will win the grand prize of ! expressing gratitude added another 4.5 million tokens 500,000 Bether tokens Now here’s the kicker: we achieved this with . Outside of delegating 14.5 million Bether tokens, we invested zero into advertising our upcoming bounty campaign. And still, people flocked to us in droves, which is reflective of the fact that bounty campaigns can be done much more effectively, with to us and our bounty hunters. no marketing efforts on our part mutual benefits There’s still much to be learned from the process of making good bounty campaigns, and we hope that by leading through an example of custom-made bounty software, we’re going to inspire other projects to ditch the spreadsheet and put some work in. : Presale presale.bethereum.com

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