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I Made a Productized Service for the Solopreneur GTM and the Build-in-Public Crowd: Here's Howby@reneeeshaw
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I Made a Productized Service for the Solopreneur GTM and the Build-in-Public Crowd: Here's How

by Renee
Renee HackerNoon profile picture

Renee

@reneeeshaw

Early adopter, framework thinker.🤝 Co-founder @ The Thing

January 3rd, 2024
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I’ve always had tremendous respect for indie founders and makers. The hustle, vision, and grit required to build something from scratch, often alone and while bootstrapped, is admirable. My goal? To provide value and support to founders in those critical early stages.

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Renee

Renee

@reneeeshaw

Early adopter, framework thinker.🤝 Co-founder @ The Thing

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Product Launch

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This post provides insights into new product.

I’ve always had tremendous respect for indie founders and makers. The hustle, vision, and grit required to build something from scratch, often alone and while bootstrapped, is c̶r̶a̶z̶y̶ admirable. The solopreneur gtm is something that gets left behind.


And while each maker’s journey is unique❄️, many face similar challenges when it comes to validating their idea, getting early traction, and scaling sustainably.


After years of seeing repeated cycles, I’ve started doing teardowns — in-depth analyses and suggestions for indie products. My goal? To provide value and support to founders in those critical early stages.

image 43

image 43

How I Decided on an Early Productized Service

It’s important to “drink your own champagne”, “eat your own dog food”, etc.  Meaning - I’m not going to charge on and assume that indie founders and <$100k ARR founders are out there wanting feedback.


So, I went hunting to validate.

Screenshot- checking on priorities

Screenshot- checking on priorities


Alongside reading countless posts on Indiehackers, Reddit, and Linkedin, I noticed a theme.

indie founders

indie founders


IndieHackers/founders to me fell into two camps.  “Marketing and sales suck, and I’ll do anything to be free of it.” “Marketing/sales isn’t a priority, because of X, Y, Z.”

Build in Public

credit-author

credit-author


I’ve set myself a challenge to connect with as many founders as I can between now and the end of Jan ‘24- providing quick wins in an async guide.


I discover makers and products through communities like IndieHackers, Reddit, and Product Hunt where makers generously share their journeys. After signing up for their product, I take a deep dive into analyzing.


  • The core offer and messaging



  • How they could improve conversion


  • Quick wins to build trust and credibility

How I Help Indie Hackers With Solopreneur GTM and Marketing

I then compile my teardown into a custom report, sharing relevant advice and growth strategies tailored to their business.

gtm strategy doc

gtm strategy doc


My teardowns focus on actionable suggestions across content, positioning, partnerships, and more. I steer clear of broad generalizations in favor of specific, tactical ideas. And I provide a roadmap and next-step plan they can choose to implement.

content ideas for startup

content ideas for startup

It’s incredibly fulfilling to support founders who are putting themselves out there. If I can shorten someone’s path to product-market fit with strategic feedback, I’m happy.


This is not a shortcut or replacement for getting in the trenches yourself. I see teardowns as a way to get an outsider’s feedback, put in supplementary legwork where needed, and give founders space to focus on crafting an exceptional product.


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Early adopter, framework thinker.🤝 Co-founder @ The Thing

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