Too Long; Didn't Read
The author writes that she's trying to make the right decisions in her own head. She says it's the No. 1 mistake most first time founders make, without even realizing it. The author says she's a co-founder of R.S. and a C.P.O.C. J. Smith: "I was trying to break the deadlock, deciding whether we should pursue a new targeting function or not, when I looked down at my phone: I had 47 notifications from Amazon"