Don’t Start with Why!by@yonatan
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9,670 reads

Don’t Start with Why!

by Yonatan Kagansky4mFebruary 4th, 2018
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Simon Sinek’s Golden Circle is the most influential marketing model of our times, writes Yonatan Kagansky. “Why is a vague term that is very easy to understand, but very difficult to build strong brands with. The problem lies elsewhere: “Start with why” is merely a retrospect observation. In order to be an American president, you need to start with being relatively tall. It is true: on average, American presidents are, and were, much taller than the average American. Yet height wasn’t the core driver behind people who later became presidents. It took a lot of talent, resilience and luck to get to the presidency.

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Yonatan Kagansky

Yonatan Kagansky

@yonatan

Communication strategist and an expert in branding, high-stakes pitching and strategic storytelling

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Yonatan Kagansky@yonatan
Communication strategist and an expert in branding, high-stakes pitching and strategic storytelling

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