Too Long; Didn't Read
In January 2019, Wikipedia won 2.2 billion organic visits to Google, down from 1.9 billion in January 2020. The site has lost billions of monthly organic visitors to zero-click results. Google introduced Knowledge Graphs and Direct Answers in 2015. This change took away any need to click on a specific link to see the desired results; therefore, search queries began ending with “zero-click” results. Out of nearly 890,000 monthly searches worldwide, only 30,000 actually become search visits to a website.