How Web3 Projects Scale Using Custom Programming Language as a Marketing Strategy

"Web2 has an inclusion problem but Web3 is tackling it."

If there's anything more exciting about Web3, it's the commitment to inclusion. Web3 is constantly evolving to find new ways to bring everyone on board.

With robust infrastructures endlessly being built to help developers seamlessly scale in the Web3 ecosystem, they must be well-catered as a target audience.

This is an excellent opportunity for marketing strategies to evolve beyond ads and content.

Interestingly, some Web3 ventures have found a hack to this -by crafting their programming languages for reasons like:

• Product differentiation - to stand out among competitors.
• Swift innovation - to help developers build more agile products at ease without relying on third-party tools.
• Strong community - to infuse excitement and anticipation amongst developers leading to increased brand awareness and loyalty.

Here's a tale on an uncommon marketing strategy: Custom programming languages,  how your favorite Web3 companies used it to scale, and how to get started with yours.

Let's begin 😌

What are Custom Programming Languages?

Custom programming languages are programming languages that are designed specifically to meet the needs of a project. They are inspired by existing programming languages, but they may have additional features that are not found in other languages.

Understanding the Place of Developers in Web3

Developers play a crucial role in the success and growth of Web3 infrastructures. Majorly, their importance is tied to having technical expertise and providing support with it.

The Web3 environment is surrounded by technicalities - from blockchain to cryptography, to smart contracts, and every other thing in between.

• Developers are essential in improving the environment through their technical knowledge. This also counts for their mind-boggling innovations powered by constant experiments.

• Smart contracts are vulnerable to attack, and developers help to secure decentralized applications through technical knowledge in smart contract auditing.

  
  

• Web3 developers rely heavily on a robust ecosystem that includes tools like libraries and frameworks to build applications on a decentralized platform.  Constantly, they provide improvements to the ecosystem, making it easier and faster for more decentralized applications to be built.

Made by Developers for Developers

The core architects of any Web3 infrastructure are developers. It only makes sense that a Web3 venture in touch with specific pain points of developers not only builds a product to address them but finds ways to make it appeal to the end users. This is what marketing entails.

It's one thing to build a product by garnering suggestions. It's another thing to build a product to solve the problems you've experienced. In building the latter, there is a more concise approach to speaking to the emotions of the target audience.

Thus far, custom programming languages have helped Web3 developers solve problems and get their work done faster. They are easy to use and incorporate features that developers are familiar with, so they don't have to learn from scratch.

For instance, Solidity, a programming language forged to help developers write smart contracts on Ethereum easily, is based on JavaScript. So developers who are familiar with JavaScript can easily learn Solidity.

Some Web3 Ventures That are Scaling With a Custom Programming Language

Like Ethereum, many other Web3 projects have created their programming language to address certain pain points.

• Solana uses SolanaScript, a programming language based on Rust with additional features to create and manage high-performance smart contracts.

• NEAR Protocol uses NEARlang, its programming language inspired by Rust, with additional features that permit creating and managing more secure dApps.

  
  

• Popular blockchain protocol Polkadot uses its composed programming language Polkadot Substrate - a language based on Rust with additional features such as the ability to create and manage independent blockchains that can communicate with each other (para chain).

• Decentralized lending protocol Aave uses Solidity++, an improved version of Solidity, to create and manage flash loans.

• Polybase, a Web3 database, uses Polylang, its custom programming language inspired by Typescript and JavaScript, to help developers easily define the schemas and functions for their collections in a decentralized database.

• Sushiswap, a popular Decentralized Exchange (DEX), has its programming language SushiScript- inspired by Solidity with additional features that address the ability to create and manage liquidity pools.

How to Scale Your Web3 Project With Custom Programming

Are you building a Web3 project for developers? Here's how to plan your marketing strategy with custom programming in 5 steps📝 :

1. Plan

This is the most important step.  Ask trivial questions like:

• What are the ideal problems of my target audience?
• How can additional functionalities in a code help solve their problem?
• What programming languages can I leverage based on their existing features to create something better?
• What is the differentiating factor of this project?

The following questions will better help you and your team design your project to suit the needs of your target audience.

2. Use Modular Code

Ensure that your code can be divided easily into independent parts. This allows for the addition of new features and functionality and also easier debugging of your code.

3. Test Your Code

Don't be in a hurry to deploy your code. Ensure that all the features function properly.

4. Deploy Your Code in Stages

Don't be in a hurry to push all your code out. It's important to deploy in stages so you can test each stage.

5. Monitor Your Project

Voila! You now have your project running. Put your eyes closely on it so you can spot errors on time and quickly effect changes.

How to Infuse Your Custom Programming Language Into Your Marketing Strategy

Marketing includes all the efforts involved in building your Web3 project to suit the needs of developers, but that's not enough. You need to go all out to spread the news after continuously testing your project, of course.

Here's how to go about it:

• Highlight the uniqueness and advantages of your custom programming language. Let the end users spot the merits.
• Show proof! This is the time for your target audience (developers) to see how practical your unique programming language can solve their problem.
• Tailor your marketing messaging to resonate with developers and tech-savvy audiences.
• Create a developer-friendly environment through resourceful documentation and support channels.
• Collaborate with influencers and thought leaders in the developer community.

In Summary

• Web3 is championing more inclusivity by silently innovating a new marketing strategy that involves custom programming language.
• It's important to plan your Web3 project before deciding to create your custom programming language.
• Web3 is still in its early stage. More protocols in the future will embark on this marketing strategy.