How Tonal Introduced Data-Driven Strength Training Classes Through Amazon IVS

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Launched in 2018, the Tonal strength-training system uses electromagnetic resistance to simulate various weights and dynamically adjusts throughout the workout based on the user’s performance and historical data. Video displays directly on the Android-based device, which also provides access to personal training sessions and recommended workouts. While content was initially only available on-demand because of the complexities of its unique workouts, Tonal is introducing live class options this fall. To ensure participants stay engaged and motivated, relevant data appears on screen, such as feedback on their form, when they met a goal, and when they set new personal records.