Search engines enable access to an assortment of information necessary to satisfy our mental appetite. Google processes over [8.5 billion searches] each day. With so much search traffic, websites are in a constant battle to engage with more target audiences than the others. A major approach to help optimize the click-through rates of a website is by using appropriate ‘Meta Descriptions’ This article shall explore Meta Descriptions in depth. From what they are and why they are of relevance to your web pages, to learning ways of implementing them successfully, and finally, a list of tools on the web to analyze the accuracy of your meta descriptions.