How to Use The IKEA Effect to Sell More Productsby@rishikesh

How to Use The IKEA Effect to Sell More Products

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IKEA Effect is a cognitive bias in which we overvalue products that we’ve built or created than the pre-assembled items. The study was conducted by Michael I. Norton, Daniel Mochon and Dan Ariely in a series of 3 experiments. The results indicated that the builder’s bid for their own creations was high as they wanted to avoid losing their creation. The effect can be observed in many real-life examples like:- kids tend to like and eat more vegetables if they are involved in the cooking process.

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