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Split Testing is the idea of creating another copy of your website that you can send users to, so you can test new features. You gather feedback, make changes and when your site is ready to go, you merge the branch. Split testing is a great way to test changes with your visitors without minimizing risk. In the split testing panel, simply choose a number of people to send to the new site. Netlify will send a percentage of your traffic to the beta version of the site.