Too Long; Didn't Read
When selling an API to a non-developer, there’s an extra level of complexity involved. Many people don’t know what an API is or what it can do for them. Instead of using developer speak, use plain English and explain briefly what the term means. The name of your product isn't what matters to your reader, but what you can do is what you do for your customers. Tell a story that makes an emotional connection between you and your audience.