How to Scale Globally as a Niche Startup: DNA of Wachanga's Successby@margarita

How to Scale Globally as a Niche Startup: DNA of Wachanga's Success

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Wachanga increased its size 185 times over between January 2017 and April 2020 — from 7500 to 1.4 million active users per month. The company offers the period calendar in 52 languages, Babycare in 33 languages, Pregnancy in 33, Water Tracker in 23, and Breath of Siberia: Sleep and Meditation. Each app logically leads to the next: For a narrow niche it makes perfect sense to expand the audience through linked themes. Half of Wachang’s apps are translated into dozens languages, and this category has to compete to compete in the top 10 App Store category.

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@margarita

Margarita

I talk to people, learn the story of their product and turn it into interesting articles.


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