Too Long; Didn't Read
An SEO-optimized product copy ensures you show up on search engine result pages for your money keywords. Google is smarter and highly skilled at identifying “unnatural content” written to game the system. Write a pain-point product description that informs, educates, and helps your buyer solve a problem. Keywords to look for during keyword research include search volume, related keywords, keywords, keyword difficulty and cost per click. Keyword research eliminates guesswork from your product copy.