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Hosts have the options to monetize content such as writing, video, or audio. Sponsorship is when a company pays a host to promote their company or product on-air. By monetizing with ads, a host is selling its entire audience to advertisers. The amount of money a host gets from sponsorships depends on many factors such as when the ad plays during the podcast episode. An affiliate link links to a product for a commission when someone buys the product with that link. Some podcast players give the option to add a paywall to a podcast, some will pay hosts for their content.