Too Long; Didn't Read
YouTubers and bold companies know how to use memes to boost their messages and products. Just watch anything by <a href="https://www.youtube.com/user/PewDiePie" target="_blank">PewDiePie</a> or check out the <a href="https://www.youtube.com/watch?v=x3_dJaZjwHo" target="_blank">dance moves</a> in Fortnite. But, is it possible to measure the value of a meme?