Too Long; Didn't Read
The best way not to lose but also to make money in a falling market is to hedge your purchases with short positions on a margin platform. The essential advantage of this type of trading is the ability to open short positions, or as they are also called "shorts". A short position is an opportunity to sell a coin without directly owning it and thereby capitalize on a price drop while everyone is looking at their negative PNL. If they bought bitcoin in 2016 (the year they started trading on EXMO) and kept it until 2021, selling at 60k would get 2.5 times more net profit than today.