How To Make Marvelous Microcopy: 7 Surefire Tips

Too Long; Didn't Read

Good microcopy is one of the fastest ways to improve an interface. Try doing an audit on your UI with these tips to see how it stands up. People pay more attention when you talk directly to them. Use familiar, simple words with a friendly, relaxed tone. Default to active voice is the way to go. It’s easier to understand than passive voice, feels more personal, and is often shorter and stronger. Avoid negative, threatening, or overly technical words. Write iteratively. Test, refine, ship again.