Login and signup processes are when building and upgrading a website or platform... or multiple ones. However, on this kind of development tasks, : security issues, user experience, customer profiling, different tech stacks compatibility and adaptation... one of the most underrated tasks implications go far beyond asking for an email and a password To build forms and logics that , and that are also easily and quickly editable, , but it is exactly what we have achieved with . Do you know how it can help your team? take all these factors into account requires a lot of coding time Arengu 6 ways to improve your signup processes Here it goes a list of examples to improve your user verification and authentication processes, that you can build with . without hurting user experience, Arengu 1. Dynamic forms , showing proper fields depending on whether or not the email was previously registered. Unify your login and registration processes in a single form Form changes in real-time, based on user input and responses, and, if you want, automatically filling them with public data from external web services. browsing different itineraries, showing or hiding fields on next steps . By displaying the most suitable itinerary for the user, the amount of data to manually include is always the smallest one. Better UX during the onboarding process, and avoiding users to fill in unnecessary fields. Form automatically adapts to each use case, reducing friction . Pre-populating data allows us to complete our users profile, and even offer them the opportunity to that we already have, . Error reduction correct and validate the information without asking them for a great effort 2. Passwordless flows A user verification process that . It uses a temporary code that is sent by email or sms, but it can also work with magic links. doesn't require to remember a password It verifies the identity of a previously registered user, , mobile authenticator apps, a token... but it can also use fingerprints, facial recognition and other biometrics. asking for an alternative auth factor, like a one-time password . Password theft has been increasing in recent years, and it has become a common problem, because . By not requiring that kind of password, you protect your users and your services from this. Phishing protection many people reuse passwords on different pages and services . Password requirements that are intended to be more secure (number of characters, numbers, symbols, etc), make them also harder to memorize. With this system you Better UX free your users from remembering, recovering and updating their passwords. and, with it, your users database and security needs, , if you don't have to worry about guaranteeing the security of all that data. Easy to scale. If your service grows rapidly it will be really easier for you to scale it Maybe you would like to check this tutorial about . Do you want to know more about this? easily adding SMS verification to your forms 3. Progressive profiling A marketing strategy that seeks to collect more data during a user's journey, to complete customers' profile, avoiding to ask for all the information at once. Form automatically adapts itself to each case, and and that cannot be obtained from third-party services. Data is also usually requested at strategically timed intervals. it only requests user information that is not really available, . As we have seen in the previous example, and, consequently, the form getting too long to complete and submit. Better UX it prevents users from manually inputting too much information . This method allows us to collect a lot of information from our users without burdening them, that is also really important That's why many times, users are offered something of value (an ebook, discounts ...) in return. Very valuable knowledge for inbound marketing strategies. 4. Adaptive multi-factor authentication A risk-based MFA process that to require in each case, depending on the user’s profile and behavior. automatically chooses the right factor It automatically a website or execute an action, or if more information is required to verify the identity. Depending on the risk, on each case. evaluates if there is enough evidence to allow the user to access it chooses what factors are better to request . This evolution of the multi-factor authentication system allows us to have a , so we can check with a high degree of reliability on who the user is. Great security wide range of authentication factors for each user . Security and user experience sometimes seem to be kind of incompatible but, by being adaptive, this system allows us to maintain a . Great UX high security level, without subjecting the user to a lot of friction 5. KYC onboarding 'Know your client/customer': a process that aims to verify the identity, suitability, and risks involved with a business relationship, to ensure that services are not misused. It consists of . Especially demanded by banks, insurers and financial institutions, it is gradually becoming requested by non-financial industry and even non-profit organizations. obtaining information from customers' identity and address It really helps prevent the inappropriate use of customer accounts, it's , and to obtain accurate information about them. Fraud prevention. a really reliable way to check users' identity . To know as much as possible about users is really helpful if you want to build proper long-term business relationships, especially . Very valuable knowledge when adapting your products and services to their real needs . Although it may seem a bit intrusive, it is actually a legal practice, that is also You just need to make sure that proper security and data protection requirements are followed. Properly regulated mandatory in many countries. 6. Payment subscription forms A subscription method that includes . Payment can be optional or mandatory, and amounts can be free or predefined. any type of payment to use a service, or access any kind of content and information They just integrate a to pay after form submission. If you are using , you can add Stripe , and easily set up any type of payment subscription plan. payment gateway in the form, Arengu by simply dragging and dropping a field . Charging users a small amount each month is more attractive for them than charging a larger one once a year. High prices are a common barrier when purchasing a product or service, and is a good way to break it. It is also easy to offer trial versions, like the one you can see in the example form above. More attractive pricing creating split and customized plans . Monetizing features or some types of content is a very suitable way to return costs . The length of time customers remain subscribed can vary, but this is a really and management of ongoing relationships. Returning costs from customer acquisition strategies good option on retention . Using subscription forms to get more information from your customers and real audience . These data can be really useful to improve your service offer, and to adapt it better to your main clients. Very valuable information will help you better profile your buyer personas Maybe you would like to learn . Do you want to know more about it? how to create dynamic payments in forms Embed them anywhere... and quickly iterate! Best thing about creating your user verification and authentication processes with is that you can This is because you don't have to deploy your application every time you need to make a change! Arengu update, replace, publish and test them... at a dizzying pace. Just create the form and its flows in our editor, and with just two simple lines of code, . Our forms and flows are compatible with any technology and framework: React, Gatsby, WordPress, PrestaShop... and you also can embed them anywhere thanks to our JS SDK connect them with any auth system with an API. Originally written and published by Andrea L. Lozano in Arengu's blog.
