@imstevecampbell on Instagram Note: This post is for a 2018 audience only. I pride myself on being . That is the lens through which I am able to see the world just a bit differently. a hacker trapped inside of a marketer’s body little Because of this, I don’t often identify as a “digital marketer” publicly. No, you’re much more likely to find me touting myself as a professional writer, personal branding expert, or simply content creator. As such, when I talk about a subject as broad as social media or marketing, I like to try and bring something new or different to the discussion, because . that’s how you provide value As I mentioned previously: The marketing world has evolved to the point where it’s common knowledge that businesses and brands need to have a meaningful presence on these platforms. That said, there are still plenty of people out there who just don’t fundamentally understand to create “a meaningful presence.” how Worse yet, a lot of the information out there revolving around “success on social media” these days often involves dated tactics and get-rich-quick (at least in terms of follower growth) schemes. This is hardly a surprise. After all, marketers ruin everything … But, seeing as these social platforms are here to stay, I wanted to try and lend a fresh perspective to the conversation. If you cared about this topic enough to click on this post, I hope that you’ll find the information here valuable. ① Determine the Value of Your Audience’s Time Photo by Lukas Blazek s marketers, it is our job to do whatever we can to beg, borrow, and steal consumers’ attention. Everybody values their time. A This, you rarely hear about, but it’s something I think about quite often. That said, to be successful on social media, you need to develop a deep understanding of how values theirs. your target audience For many marketers, success on social boils down to a simple equation: **Impressions** x **Frequency** = **Engagement** + **Attention** Attention, or “a concentration of the mind on a single object or thought,” is the name of the game. As such, attention , , is very much the epidemic of our generation. hacking as discussed here As a marketer in 2018, you’re competing with , so you need to try and develop any competitive advantage you can. everyone We all know that often works better, help a lot, and you should always optimize for . shorter copy visuals mobile What we don’t always consider is: Who these target audience members really are How they spend their day/week/month/year What information they find most valuable Oftentimes, marketers just look at a specific demographic. They then target an ad to that specific group. “Our goal is to reach moms between the ages of 24 and 34 who live in suburban areas and shop at Whole Foods once a week…” That’s not enough in 2018. You need to . What makes them tick? How do they spend their time? What information do they find valuable? invade the minds of your core consumers Then, once you have down those intangibles, you can for them, showing you really understand their wants and needs. create something of value Embrace creativity as the variable that it is. Creativity warrants attention, especially when paired with value. Maybe your targets primarily use social for quick escapes throughout the day. Maybe they’re looking for inspiration, or tips & advice around a certain topic. Or maybe, it’s a combination of those things. Maybe there are a few key things here that your social media marketing efforts aren’t currently covering. When you start to embrace the above, you will start to find success on social media. Things like impressions and frequency will give you more at-bats with your target audience, but . considering how they value their time will yield you more of their attention ② Respect Each Individual Platform You’re On Photo by Jakob Owens This is something I see all the time, and yet, 90% of people who market themselves on social media still fundamentally get it wrong. To hack your way to success, you have to . respect the platform In the same way you need to understand how your target audience values their time, you need to understand the mindset and intent users have when visiting certain platforms. As a right here on Medium, I see this all the time. We receive countless article submissions featuring large blocks of (unedited) text, posts devoid of imagery, and extremely short reads… despite there being no shortage of evidence out there of what success looks like on this platform. publication owner Don’t get me wrong, you can and should . do whatever you can to inject your personality into your social media presence and brand But each platform you create and consume content on has certain strengths, and leveraging them to the best of your abilities creates new opportunities. You can’t break the rules until you understand them all. There’s a reason some of the world’s best data security minds are also some of the world’s best hackers. When it comes to social, among other things, I’m a firm believer in adopting a type of strategy. It’s in two separate categories in just 10 days’ time. test, learn, and adapt how I became a top writer on Medium Furthermore, here’s some advice you won’t often find: Use subtle automation to your advantage. Dabbling in automation, especially in my world, is often a big no-no. I personally despise whenever I get auto-DM’d or “greeted” by a new follower, simply because I know that the interaction wasn’t genuine. And I’m not alone. ✋ How many here hate automated messages and comments? However, I think that if used properly, in your account’s development over time. automation can play a subtle role As I mentioned above, people value their time. What automating social interactions does is it tells the person that they’re not worth your time. Even if you think you’re doing it in a nice way, they hate it, and . You’ve effectively robbed them of their time. actual they’d rather have those 3 seconds back So, what does subtle automation actually look like, then? It’s about being targeted, patient, and not greedy with your approach. It’s also about still as human as possible. Subtle automation is the act of automating low-risk, high-reward functions at scale. appearing Liking posts from certain users or hashtags on Instagram (I recently found , minus the affiliate links, to be a good resource) throughout the day is an example of a low-risk, high-reward activity. It’s a nice interaction no matter who it’s coming from and has the ability to result in extra follows over time. this article The of me foregoing, say, writing this article, and instead sitting here and executing hundreds of targeted likes a day myself is high. Paying someone else to do it is also hardly worth those efforts. In this case, while a last resort, subtle automation is key. opportunity cost Don’t go crazy with automation. If you’re going to automate anything, make sure it’s something tedious. Otherwise, respect the platforms you’re on and be as human as you can be. ③ Leverage the Tools You Have at Your Disposal Photo by Barn Images I pride myself on being a guy who knows how to get things. Think of me like Morgan Freeman’s character in . The Shawshank Redemption As such, one of my passions and hobbies is seeking and testing out new tools, especially those that will help me be more efficient with my content creation. When it comes to dominating social media, there are no shortage of tools out there. Hell, some of you reading this are probably building some yourself. Hacking your way to success here in 2018 means developing an ability to be . As far as I’m concerned, there are two distinct ways you can go about that: more active in more places Hire a team Adopt better systems and tools For me to operate and execute a top publication, weekly podcast, daily vlog, and daily content across Facebook, Twitter, LinkedIn, YouTube, and Instagram consistently and efficiently, I need to have good tools with even better prices. Here are some great tools I’ve found to be very useful in my social media hacking efforts (sorry, as these are all links to iTunes): , which auto-cuts videos into 10–20 second clips for posting on Instagram, Facebook, and Snapchat Stories CutStory , a hashtag assistant that lets you store and access distinct 30-hashtag sets for easy copy+pasting on Instagram JetPack , a Canva-like alternative from Adobe that lets you easily create post templates and resize/create images for different platforms Spark Post , a great tool with a really good free option for scheduling posts in advance for Facebook, Twitter, and now Instagram Later Leverage the tools you have at your disposal in order to hack your way to success. ④ Embrace Incremental Improvement Photo by Oliver Kiss Get better as you go, one step at a time. . When you put in the effort to get 1% smarter or better each and every day, the numbers will eventually come. Forget about the numbers Building off of item two above, spend your “free time” getting to know the platforms you’re on and learning their best practices. Skimming a listicle or skipping through a video takes hardly any time, and you’ll often learn at least one new thing. If you were to scroll back in time and look at an early article of mine, you’d see that I was smart enough to include an image and that I used some of Medium’s features — like titles, subtitles, and quotes — to my advantage. The proof is right here on Medium. What you wouldn’t see is some of the tactics I employ now, both to on this platform and . visually distinguish my work keep people engaged I’m talking about the usage of ASCII symbols in my headers, and little images that act as colorful line-breaks at the end of each section. I’m talking about the makeshift Instagram and Twitter logos you’ll find at the end of this article, linking out to my other accounts. I didn’t learn all of these tactics at once, but as I learned each one over time, I started employing them in tandem, and now they work together to great effect. When you come across a tactic or idea that might help your work stand out, try adopting it and then to your own style and brand. adapting it and your collective work will stand out further and further over time. Improve a little each day ⑤ Engage with Your Community Systematically Photo by William White Engaging with your community is advice you’ve probably heard before. If you’re like me, you’ve heard it a million-plus times… And there’s a reason for that: it’s genuine and it works. A little while ago, I finally decided to turn off all notifications on my phone. I left things like financial and news apps in place, but my “social noties” (the bulk of my notifications) have since been gone. This, in itself, has really done wonders to free up certain parts of my day. When I want to sit down and bang out a 2,000-word article, for instance, it no longer takes me a full 8-hours to do so. A side effect of this, however, has been the need to schedule times for social engagement and interaction. Now, at the beginning and end of each day — or whenever I find myself traveling or with a bit of downtime — . I hold time on my calendar to systematically engage When I head to Instagram, I start by looking at any posts I had previously made that day. If there are any comments, I make it a point to address them. Then, I head to search and start typing in my most important hashtags. Looking at the top posts, if any resonate with me, I visit them and engage. Visit a new platform, then rinse, and repeat. This frees up so much more of my time because it eliminates all the little timeouts I would otherwise be taking throughout the day to engage. In short, I’m a little bit each day, and if you adopt the mentality and some of the behaviors I’ve tried my best to convey here, you can too. hacking my way to success on social media _Read writing about Social Media in Hacker Noon. how hackers start their afternoons._hackernoon.com Social Media - Hacker Noon
