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It's very likely that every website owner wants to achieve higher search engine rankings and witness greater online visibility to attract more visitors.
Using unauthentic techniques and spammy practices creates havoc for your website. Thus, Google reserves the right to apply penalties to websites when the bots detect any violation of webmaster guidelines.
These penalties range from reducing the search engine ranking of the corresponding website to removing it from the search engine results pages based on the manual spam actions detected.
This is why receiving Google penalties can be a website owner's worst nightmare.
Google has been communicating with webmasters via the Google Search Console since 2012. Through this tool, Google informs webmasters of website issues that are likely to impact its search visibility negatively.
Google calls these notifications “warnings” and prompts webmasters to interpret and respond to them at the earliest.
So, what do you have to do about it as a website owner?