Too Long; Didn't Read
Keyword research is one of the important strategies that every digital marketer should consider before optimizing the website or blog content. Long-tail keywords are less competitive and at the same time, they give a high conversion rate. Short tail keywords are keywords with high search volumes and tough competition. By finding the keywords that are having search volume, you can choose your topic of interest. Keywords with more than 3+ words are considered as long tail keywords. Keyword Research helps you in finding the topic that people want to read and find the topics that users are searching for.