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Social media has provided various organizations another way of connecting with their clientele. Here are some strategies to ensure consistent brand projection across all platforms. All your posts must flow seamlessly into one another and your content aligns with the appearance of your branding. Develop marketing personas for focusing on different areas of your marketing efforts. All these strategies have to be updated and audited periodically to ensure consistency across all social media platforms. You can use the strategies described above for setting up on the path for improvement.