**The Internet has simplified many things for the world, including education. From classroom learning to online tutoring, it has content to contribute to numerous subjects. Providing such education remotely, one major educational giant in the eLearning industry is Coursera, which was founded in the year 2012 by Ivy League professors Andrew Ng and Daphne Koller. A notable value proposition that made Coursera stand out from its competition is that the app collaborated with esteemed universities to provide actual college education, including various vocational courses and degrees digitally.
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As a result, Courser’s business model became widely popular, and other entrepreneurs in the education industry also stepped in with their distinctive apps and value propositions.
According to Forbes, the global eLearning industry is expected to reach 325 billion USD by the year 2025. Below are the incumbents leading the industry:
Leading Players |
Founding Year |
Founder |
Estimated Revenue (USD) |
---|---|---|---|
Coursera |
2012 |
Andrew Ng |
$102 million |
Udacity |
2011 |
Sebastian Thrun |
$100 million (2018) |
edX |
2012 |
Anant Aggarwal |
$95 million |
Udemy |
2010 |
Eren Bali |
$775 million |
One of the most important aspects of launching online businesses is their multiple revenue streams. eLearning platforms also share the same benefit. Below are some of the revenue streams that entrepreneurs can have on their eLearning apps.**
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To build an app like Coursera, entrepreneurs will need to take care of many things. The first and foremost of them are the market and the platform. Once the market is selected, you can think about moving ahead towards
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To help you understand the app development process, we have given some pointers below:
This is the software requirements sheet that will include all the important features that you want in the eLearning platform. It is based on this list that an app development company will develop the software and use it to test the features as per your desired functionality. Luckily, there are two ways to prepare this sheet. The first one is conducting competitive research to find the best features, and the other one is to take consultation from your app development experts. Either way, this step can be done before or after selecting the app development company.
Different tech stacks have different benefits. They also affect the overall development cost of your software, as hiring experts of difficult technologies is more expensive. Once you have selected your desired tech stack, you can proceed with the development. Before developing the actual platform, there are also some optional steps that you can take to ensure proper development. These steps are:**
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Develop an MVP: An MVP refers to a minimum viable product and is used to test the market demand of a product or service. This way, it prevents loss by letting you know whether your product will be liked by the market.
Develop a Prototype: A prototype is more like a sample product that is used to understand software functionality and for product demonstration purposes. It also assists in securing funding.
The most popular tech stacks for app development in 2022 are:**
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Your eLearning app development company will conduct various software development tests on the application, including unit testing, integration testing, regression testing, and more. These tests will ensure that there are no problems with the application, and it meets the desired functionality. Once all the tests are done, you can give access to your eLearning app to early adopters who can recommend UI adjustments and features.
Scratch development can also be a very lengthy and costly process. Moreover, the overall quality of your eLearning application will depend on the efficiency of the source code and selected feature set. Thus, in comparison to scratch development, many entrepreneurs prefer to go with ready-made software.
Building an App via Scratch Development |
Building an App via Readymade Software |
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Lengthy development process |
Only needs deployment |
More flexible from development point-of-view |
Customizable but with minute limitations |
Careful feature selection is important |
Feature selection is handled by the experts |
Entrepreneurs can select their own tech stack |
Tech stack is already decided |
Any third-party integrations such as business tools and payment gateways will cost extra |
Several third-party integrations and business tools are pre-integrated |
Can provide unlimited listings, user profiles, and transactions |
Only self-hosted readymade software supports unlimited listings, user profiles, and transactions |
After selecting the mode of development, entrepreneurs can move forward towards preparing the Software Specifications Sheet. This sheet will mention all the features and functionalities that you want in the application. Note that in case you want to opt for a ready-made software, again feature selection is important to help you select the right software. **
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After conducting thorough market research and analyzing renowned eLearning platforms, we found the following features to be the most important and useful:**
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For tutors:
For learners:**
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Admin Dashboard****Admin dashboard is the area that will be inclusive of all important features required to manage the eLearning platform. This area is only accessible by the business owner or officially hired personals, due to which it is difficult to comment on the admin dashboard of Coursera. However, to give you a brief understanding of the dashboard, it is ideally inclusive of the following sets of features: Order management: Track course orders and view all delivered courses. **User management: Advanced features to view all existing learners and tutors with options like delete or ban users.**Portal management: Features to change the platform’s overall appearance and set visitor defaults, such as payment options. **Content management: Features to add or remove web pages, blogs, content sections, product tags, and more.****Tax management: To levy various types of taxes on all applicable products and services.****Analytics: Various graphs and pie charts to visualize monthly and yearly sales graphs.**Search Engine Optimization (SEO): Options to change meta titles and descriptions for each and every web page on the app.** |
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Note: All aforementioned features are for advisory purposes, and the actual features can vary depending on your business requirements and consumer demand.
Schools and colleges adapting to online modes of education imply a high dependency on modern software. As more and more learners decide to use the digital means of education, more will be the complexities and problems in creating eLearning platforms. Nevertheless, proper guidance and experienced professionals can help entrepreneurs towards the right software platform and help them overcome several pain points of learners. For this reason, it is important to select your technology partner rightly. Once selected, the aforementioned tips and features will help you create a robust eLearning application.