Too Long; Didn't Read
The secret to a strong in-house marketing team lies in acquiring the right people to deliver outstanding results. A CEO is essential for the movement, pace, and direction of the entire organization. A writer has to be obsessed with learning about the company ropes and the ins and outs of the industry. In-house writers deliver the goods. When it comes to reliability, company culture familiarity, and long-term brand awareness. A tactic-driven CMO knows exactly how to strike a move and prepare a counterplan.