Many blockchain projects are often focused on the technology that they miss out on the human side of the market. They create purely tech teams and concentrate on building their tech solution, and only after it’s ready they start thinking about everything else. A simple adjustment is to speak less about the technology and its features, and highlight more the benefits for the end-users. Crypto requires more effort to get into than what a regular person is willing to sacrifice. It simply doesn’t fit into their lifestyle.