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In-store digitization goes beyond concept studies in Italy, Italy and New York. Gallerie Commerciali Italia has implemented a combination of infrastructure services, customer relationship management (CRM), and in-store solutions in three shopping malls in Milan. Thomas Pink uses RFID tags to record almost 100% of the inventory and optimize store design and workflows. The Acuitas Digital Alliance includes BT, Intel, NexGenNext, SATO Global Solutions and Valmarcaging. Together, the alliance is presenting the next digital scenario in Alexander Black’s next demo store.