Too Long; Didn't Read
The first person investors look at as they decide whether or not you are deserving of their time and money is you, the founder. Investors, like most educated gamblers, bet on the jockey – not the horse. To earn their trust and ultimately win them over you need these essential qualities:. Character is a critical factor and potential investors will want to answer the following questions about you:. Commitment – Are you totally invested in your startup? Are you still working for someone else or have you taken the leap? How hard do you work? Honesty – Do you tell the truth?