Too Long; Didn't Read
Nonprofits can learn valuable lessons from a recent social media campaign run by SMASH. SMASH is a nonprofit dedicated to empowering students of color to pursue STEM careers by providing access to essential resources and social capital. Using audience intelligence tools like Audiense can streamline the process and cut down the time needed to get your campaign running and get your message in front of a bigger audience. The organization used the platform to identify its most engaged followers who also had a "verified" status on Twitter. It sorted its follower list using parameters like reach and follower count to narrow down its search to find influential followers.