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Prototyping is the process of building a working model of an app or a website without going through all the stages of developing the actual product. This allows entrepreneurs to play with their ideas and concepts and pitch it to investors and seek vital inputs before building a fully functional application or website. It also helps you identify the downsides of your app or website and fix them before launching it into the market. With prototyping you’d kick start the feedback cycle prior to actual product being developed.