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Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses use digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers where they spend much of their time: online. Digital marketing has revolutionized the entire concept of marketing your goods and services. The right digital marketing strategy will ensure that your customers are always engaged and remain loyal to your brand. It is the only medium that can help your eCommerce business grow.