Too Long; Didn't Read
Exactly, and the result of such a collision is called <a href="https://hackernoon.com/tagged/neuromarketing" target="_blank">neuromarketing</a> (admittedly the name is rather less imaginative than the concept). The field started to develop in the 1990s and took off quite quickly, as it didn’t take big corporations long to see its substantial benefits. What the research primarily focuses on is the brain’s response to various <a href="https://hackernoon.com/tagged/marketing" target="_blank">marketing</a> stimuli. Therefore, the main goals of neuromarketing are to figure out how customers make their purchasing decisions and how to make various tools used for promoting goods and services more effective.