How I Met My Girlfriend by Running Ads on Facebook: A Growth Marketer’s Playbook
Too Long; Didn't ReadDating apps suck and it’s not unusual to swipe 10+ hours a week just to get a few matches. For anyone who makes $50/hr and more, that time value adds up really quickly. I thought maybe I could leverage the Facebook algorithm to find interests that could be targeted in ads. I then set the demographic parameters like age, whether they identified themselves as single, and a few select cities. And on Jan 1st, we celebrated 1 year together.