How HackerNoon Brand as Author (BAA) Program Works

Building your brand name is more like building relationships with your customers. Your Brand MUST tell its story to the world. You have to make people familiarized with what it does and how it solves their problems.

Brand familiarity ultimately leads to brand loyalty.

Take the example of the good old iPhone. It is crazy that though there are just minor updates in the new iPhone 13, several models of iPhone13 were already sold out before the launch date!

So yes, your Brand's reputation matters! HackerNoon is helping hundreds of brands tell their story and share what they do to a 3M+ monthly tech audience worldwide through our Brand as author program.

So what's HackerNoon BAA, and how it works? We have compiled ten frequently asked questions with their answers for you. Let's dig in!

1. What's a BAA account?

With a BAA account, you have your Brand's profile on HackerNoon with logo, CTA, socials, tagline, and brand stories.

2. What's in it for your Brand?

Viewership - With our dedicated readership and strong domain authority, we're a reliable partner to get the good word out and grow your presence across the interwebs. We showcase your story on our website to a monthly 3M+ tech audience!

Accreditation - Instead of submitting as faceless 'Bob', 'Ben', or a 'Michael', own your Brand's voice on Hacker Noon.

Validation - Over 50% of submissions to Hacker Noon get rejected. If you cross this chasm, you've earned the rights to brag about it

Exposure - Once we hit the 'Publish' button on a story, it gets distributed via email, across multiple tags, social media channels, RSS, text-to-voice podcasts, websites, and more!

3. How do we set up a BAA account to publish on Hacker Noon?

You can create your BAA account and publish first story FOR FREE! Here are the simple steps you need to follow:

• Visit hackernoon.com/signup.
• Enter your email and password or choose to sign up with google.
• Choose your desired Handle. Make sure it's your company name!
• Now this is the fun part - you can choose the tags you are interested in. This will customize your Daily Tech Brief and down the line, your very own homepage 😉. You can also choose to skip this step, no hard feelings!
• Select 'Growth Hacker' option and claim one free credit!

• Submit your story.
• If your story fulfills our editorial standards, we will publish it!
• Buy more story credits to keep those stories coming!

4. If my story gets rejected, does this mean my story credit is wasted?

No. Your credit count remains unchanged until your story is published!

5. For how long do my brand credits remain valid?

All brand credits have lifetime validity! They do not expire.

6. Where do our brand stories show?

When your story is published, it will appear on our website in 9 different places! It will appear on your brand page and our main page under the parent category, such as #blockchain, #software development, #programing, etc. It will also appear on 7 other tagged pages such as #blockchain technology, #crypto, #defi, etc. So we will showcase your story on pages targeting niche audiences as well.

The editors will assign the tags to the story according to the Brand's requirements and the nature of the story.

7. Do you provide stats/reports on how our stories are doing?

Yes, you can check the number of clicks, reads, and reading time on the stats dashboard for each story. You can also see the overall stats of your brand page.

8. About republishing old content on our site - Wouldn't duplicate content hurt our website's ranking?

In case you want to republish your old blog posts on HackerNoon, you do not need to worry about the issue of duplicate content because our editors beautify and change the headlines and give canonical links to your website.

This means that your message will appear in two places on Google without negatively impacting your original content.

9. How long does it take to publish our submitted story?

Ideally, we publish your story within three working days. Lately, we've been able to publish a story within 24 hours for branded story!

10. What are the charges/packages for BAA account service?

Each story costs $499.

That's all from our side now. If you have any more questions, feel free to book an appointment with us! Can't wait for you to be part of the HackerNoon sponsors’ fam!

Also published as HackerNoon Brand as Author (BAA) Program: Top 10 FAQs on HackerNoon sponsors blog.