Too Long; Didn't Read
Social media platforms have become the go to place for the manipulators when they need to tweak the behavior of masses or when they have to turn the tide of people towards them. People use social media because it is addictive, but they treat it as a medium which induces pleasure. These algorithms constantly evolve to increase the usage time of people using the platform by infusing a sense of satisfaction through rewards (likes, engagement etc.) or by. infusing sense of hatred. The effects of these can be seen in present day politics, business etc.