Too Long; Didn't Read
Facebook made over $55 billion in 2018 from advertising alone. This level of dominance in the market gives Facebook the ability to show favoritism towards billion dollar companies with deep pockets while strong-arming smaller, local competitors. Smile Direct Club, a three billion dollar company with a massive in-house marketing department of 125 people, is one of Facebook’s largest advertisers. Many of their ads are in direct and blatant violation of the rules Facebook has created for the public good. Facebook even gives examples of ads that are compliant to make it clear to advertisers what is and is not allowed on the platform.